Rahul is a staunch believer in integrating the rich heritage of Indian craft with the constantly varying pulse of global fashion. The label seamlessly infuses Art, Design and Fashion.

Currently, he is stocking at many multi-designer stores in Mumbai, Delhi, Kolkata, Chennai, Bangalore and internationally in Japan, New York, London and the Middle East. The brand stands for Originality - with chic simple clothing that offers details in perfection.

His SS 13 collections reflects slow, sustainable and thoughtful attitude. A strong graphic statement is an integral part of the collection with textiles, dominant of organic and hand-woven Kerala mundus. Fashion to him is, “Original approach to design that reflects in the artisanal hand finished products.”