As a 'New Gen’ designer, Charu Parashar believes in taking the exotic Indian craftsmanship and ancient printing techniques to the level of luxury. Self styled Ambassador of 'Indian Fashion’ & 'Revivalist’ at heart Charu”s distinctive signature Style is a fusion of structured finest textile-print richly detailed through the genius of Indian craftsmanship techniques.

Charu’s fashion presentation called 'Utpala’ has been to many countries. The essence of 'Utpala’ is to Promote Indian fashion worldwide. The national & international buyers and media reach is only growing with every season. Today 'Charu Parashar’ label is available in 45 stores in 7 countries.