The label epitomizes eclectic combinations for someone who celebrates style with comfort and Indianness. Simplicity and Silence adorns the character of a person without overshadowing ones personality.

The brand stands for a contemporary clothing option for men and women with accents of rich Indian crafts and textiles. The brand reflects the values of rich Indian heritage with an avant- garde yet timeless notion.

The main markets the label caters to are India, Middle East, Japan, Europe and USA.

Fashion to them is, “About balancing new trends with brand values.”