Boss In Motion Edition III

Parent Category: News and Stories
Posted in: Product on Monday, 12 March 2007 00:00

HUGO BOSS introduces BOSS in Motion III (Black), the third special limited edition from the BOSS in Motion family, which explores the journey of physical achievement. The new fragrance will inspire the senses, mind, and body to taste victory. With a fresh burst of citrus, the warmth of tobacco and the sparkling side of ginger, BOSS in Motion Edition III is dynamic, fresh and energetic and will be available only for a limited period.

BOSS In Motion Edition III – The Man:

The BOSS in Motion man strives for the best. He’s one of life’s winners. With his perennial optimism and self-assurance, this man uses his strength and ability to focus – in order to prepare, execute and then celebrate his success with masculinity. Also he is a modern man with an eye for style and design, appreciating physical beauty, strength and energy in people and in the objects that surround him.

BOSS in Motion’s Journey To Win – The History:

The journey began with Boss in Motion (Original in 2002), which set the tempo of the circuit to be physical achievement by pushing the body to win the race. BOSS in Motion Edition I(Blue) in 2004 then pushed the boundaries beyond the race and BOSS in Motion Edition II (Green) in 2005 took us back to the starting line. It concentrated on the amplified thumping of the heartbeat from pre-race adrenalin, the tension, and the mental and physical focus that the challenge of winning demands. This year BOSS in Motion Edition III (Black) will take you to the end of this journey, emphasizing the final straight, the rush to the finish to win the race, the extreme tension in reaching your final goal and victory.

BOSS In Motion Edition III- The Fragrance

Like the man, the BOSS in Motion Edition III scent is dynamic, with a accord of tobacco and vanilla cooled by the sparkling side of ginger. It stretches beyond the limits and inspires the achievement of the highest personal performance. It is the ‘rush to the finish’.
Its offers the ultimate exaltation of the senses with its opening burst of citrus freshness. Tones of kumquat deliver a radiating bright breath of freshness to a citrus top note constructed of bergamot and grapefruit.

In the heart, the cool spiciness of cardamom and ginger lead to the transparent, marine- like facets of a blue lotus accord and embedded in aromatic sage.

The base is the exquisite and soft nuances of the tobacco-vanilla blend, enhancing the fragrance’s masculine woody character. It is mellowed down by the warm notes of myrrh and sandalwood, expressing a charismatic and self-assured masculinity.

BOSS In Motion Edition III- The Bottle and Packaging

The Bottle for this new edition has the same sleek and modern simplicity of the BOSS in Motion “ball” bottle but in a new metallic black colour which is both fresh and modern reflection the masculinity of the scent inside. The signature orange stripe projects dynamism and energy.

The carton is holistic and sophisticated. It is incredibly distinctive with its contrast of metallic orange and black, making it a must-have for all limited edition collectors- amongst both BOSS in Motion aficionados and newcomers to BOSS.