Feminine Attitude Redefined… pure purple by HUGO BOSS

HUGO pure purple is the latest female fragrance from HUGO BOSS – an unbridled expression of feminine energy. Attitude meets energy in a truly feminine way. Inspired by the sheer, spontaneous energy it is a fragrance bursting with scent notes that will sweep you off your feet.

pure purple is for a woman who needs to move, to live, to laugh out loud and be herself. It’s for a woman who loves to dance: breaking free, expressing all her inner energy without holding anything back. Whenever, wherever: no invitation required, no inhibitions allowed. Pure, unleashed femininity.

The all new fragrance is exquisitely unpredictable. It is adventurous and daring but unaffected and completely natural. One moment pure purple is playful and bright, the next, sultry and mature. This is the spirit of a woman always free to remain true to herself.

HUGO pure purple looks the way it feels. Inspired by beauty and energy of a woman in motion. It’s sheer kinetic energy. The flacon is a graceful triangular helix of silhouetted purple tinted glass with a uniquely twisting sculptured motion as it rises to the radiant transparent cap and reflective silver details at the top. The outer packaging offers a light metallic finish to the softly textured purple making it come alive.



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