LACOSTE - Spring-Summer 2007 Footwear Collection

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Parent Category: News and Stories

Posted in: Product on Friday, 23 March 2007 00:00

Premium French Lifestyle brand, Lacoste, announced its foray into the footwear category in India with the launch of its Spring-Summer 2007 collection. 

Offering a complete range, the new footwear portfolio will offer a wide variety of trendy footwear for men and women in its Spring-Summer 2007 collection. Futuristic and space age chic, the Lacoste Spring-Summer 2007 footwear collection comprises of three sub-collections- Club, Sport and Sportswear and offer a complete range in innovative and cool designs and colours.

The footwear category launch is the latest addition to the brand’s successful apparel and accessory product portfolio in India and is expected to raise the bar in the “sporty-footwear” category in India.

True to Lacoste values, the footwear collection offers an understated elegant style with the reassuring quality and comfort for which Lacoste has been renowned for generations. Blending premium materials with superior craftsmanship, the Lacoste collection targets the stylish, lifestyle conscious customers.

Over the last seventy five years, Lacoste brand has evolved from a Polo T-shirt brand to a complete lifestyle brand offering not only complete apparel line but also 7 other categories like footwear, eyewear, belts, bags, fragrances, watches and home linen. Launching of its footwear line in India is an important step for the brand towards offering a complete lifestyle to its customers.

Says, Vikas Gupta, President & CEO, “Lacoste has received tremendous response from the Indian market for its apparels and accessories line. In the recent past we have expanded our offering multi fold and are further working on giving our customers even wider choice of products with differentiated designs and materials. Changes in attitudes of the Indian consumer towards stylish and the trendy footwear and a shift from using the performance sports shoes on casual occasions to specific fashion / sports fashion / casual footwear, alongwith a tremendous response for our apparel line encouraged us to launch the complete range of footwear for men and women offering more than 100 styles and designs. We are certain that Lacoste’s footwear will set a new benchmark and help in the evolution of the footwear category in India.”

Lacoste’s Spring Summer 2007 collection will be available at select Lacoste boutiques across the country. While the tennis inspired classic canvas shoes are available at Rs 2100 to 2500, the sportswear and sports products range from Rs 3000 and 5000 and the club line comprising of formal shoes in premium leather range from Rs 7500 to 14500. In the ladies collection, sandals range from Rs 2000 to 3000, the sportswear and sports products range from Rs 3000 and 4000 and the club line range from Rs 4000 to 5000.

About Lacoste:

Established in 1933 by the legendary Rene Lacoste, Lacoste today is more that Euro $ 1 billion lifestyle brand offering a complete range of apparel, eyewear, perfumes, footwear, bags and watches for men, ladies and children. Lacoste entered India 10 years ago when Bernard Lacoste, inaugurated the first Lacoste Boutique at VAMA, Mumbai in October 1993. Today the brand has over 48 boutiques across India. For more information please visit http://www.lacoste.com/