United Colors of Benetton Spread New Fragrances

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Parent Category: News and Stories

Posted in: Product on Monday, 14 May 2007 00:00

United Colors of Benetton, one of the most celebrated Italian clothing brands of the world are out with a completely new range of fragrances inspired by the softness and freshness of cotton. The range is available in three variants of United Colors of Benetton (fragrance)-Woman, Man, and Unisex.

In the luxurious environs of the hotel Shangri-La, New Delhi, the perfumes were presented to the esteemed guests and the media and everybody was smitten by the intoxicating effect of the scents.

Mr. Patrick Mallek, Export Director of UCB said, “Keeping in mind the Indian market potential and brand acceptability, we have launched this new range for the spring summer season. Benetton has been synonymous with colors and these fragrances are in sync with our philosophy.”

“The New Benetton Fragrances are inspired by cotton, they are fresh and are an absolute must for the spring summer season,” says Swati Chatterjee, the director of Paris Designs.