DISNEY’S back to school range

After a fun-filled summer break, it’s time to head to school with your Disney friends. Disney India’s Consumer Products business has come out with a new exciting range of back to school collection, inspired by the Disney and Marvel characters and stories.


This specially designed range features popular Disney characters such as Mickey and Friends, Disney Princesses, Winnie the Pooh, Planes, Disney.Pixar Cars and some of the most popular Marvel Super Heroes including The Avengers, The Ultimate Spider-Man and much more to make the school experience fun for kids. 


The range includes backpacks, lunch boxes, water bottles, stationery and much more, all in preparation for the perfect start to the year. The 2014 collection features an array of bright and stylish yet durable and essential school supplies for kids between 4 to 14 years. 


The new range is available across all the leading outlets including Hypercity, Big Bazaar, Easyday, Tesco, Landmark, Hamleys, Crossword, Central, Reliance Mart, D’Mart and Reliance outlets and also online on Flipkart.com, Snapdeal.com and Amazon.com. Disney school supplies are priced between INR 20/- to INR 2000/-.


So start your new year at the school with your favourite Disney stars!


About Consumer Products, Disney India: Disney is a large retail character licensor in the world with US$45 billion in character merchandising retail sales globally in 2013. Consumer Products business includes toys; fashion & home; food, health & beauty (fhb); consumer electronics; stationery; publishing and retail sales and marketing the consumer business plays a critical role in providing Indian consumers a chance to bring a piece of the Disney magic home through a wide range of creative and locally-appealing merchandise.


Today, Disney products are available across over 100,000 retail touch points in India. Disney India’s Consumer Products business continues to focus on broadening its distribution by expanding product reach beyond large cities through existing licensees and retail relationships. Working with over 140 licensees across categories, Disney’s retail presence, such as the unique “store-in-store” concepts in prominent retail outlets such as Lifestyle and Hamleys in Mumbai, Sapphire in Bangalore, Landmark stores, deliver a broad range of products and continue to reach more and more consumers across the country.


In an endeavour to provide consumers with the best choice, the greatest convenience and flexibility, Disney and Net Distribution Services launched www.shopatdisney.in, extending Disney’s reach beyond large cities and making Disney merchandise collection available online and just a few clicks away. Consumer Products has also leveraged the growing e-commerce market in India, by making Disney branded products available across all the key online portals with shop-in-shops on Flipkart and Jabong and strategic presence in portals like Myntra, Amazon, Snapdeal, First Cry and more.


About Marvel Entertainment: Marvel Entertainment, LLC, a wholly owned subsidiary of The Walt Disney Company, is one of the world's most prominent character-based entertainment companies, built on a proven library of over 8,000 characters featured in a variety of media over seventy years. Marvel utilizes its character franchises in entertainment, licensing and publishing. For more information visit www.marvel.com. Super Hero(es) is a co-owned registered trademark.




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