Van Heusen unveils The Exclusive Ghajini Line
- Parent Category: News and Stories
- Posted in: Product on Thursday, 18 December 2008 00:00
The Van Heusen – Ghajini Line has the unmistakable stamp of an achiever, a fashionable tycoon, personified through slim plackets, narrow ties and mid-waist straight fit pants. Add to that the waistcoat, and the line aptly articulates the contemporary formal look.
"Van Heusen has made every fashion scene a landmark one. This year, with the launch of the Exclusive Ghajini line, is no different. The quest for style and perfection are the qualities that Van Heusen has blended so well with the launch of the signature line," stated Ashish Dixit, President, Madura Garments.
In the past few years, Van Heusen as a brand has surged ahead redefining corporate boardrooms across the country. A brand that’s top of mind amidst business folk young and old. But with Ghajini, the apparel giant enters a new league - creating a line which is modern, peppy and uber cool.
The collection defines a large part of an individual, who believes in the philosophy of ‘impact is everything’ and exudes impact in every action.
According to Shital Mehta, Chief Operating Officer, Van Heusen, “The character he plays in the film embodies the values of Van Heusen as a brand, and makes a statement of power so unique that we didn’t think twice before associating our brand with this movie.”
Ghajini will feature shirts, trousers, ties, suits, blazers, cuff links from Van Heusen. And, for the first time, the waistcoat stops playing second fiddle to the jacket, and finds its own place under the spotlight.
Van Heusen- Ghajini Line is priced at Rs 1,299 onwards and is available at all Van Heusen Exclusive Stores.