SHINE IN STYLE from Fiama Di Wills
- Parent Category: News and Stories
- Posted in: Product on Tuesday, 13 January 2009 00:00
SHINE IN STYLE contains extracts of chamomile and green tea and the unique conditioning system. The new shampoo provides the unique benefits of strength and manageability required to easily style hair in the desired way, apart from adding luster.
The packaging also embodies this essence by combining round and organic natural form with a clean and scientific look. The existing shampoo variants are ‘Everyday Mild’ ‘Aqua Balance’, ‘Volume Boost’ and ‘Silky Strong’.
The shampoo has been developed by experts at ITC’s R&D Centre in line with ITC’s philosophy of providing world class products and services to its consumers.
Its fragrance has been developed by an international fragrance house in France and the packaging design has been developed by a leading European design firm.
The shampoo variant has been introduced in two convenient sizes (200ml and 100ml), which are priced at Rs. 99/- and Rs. 54/- respectively.