Yard-O-Led pens are the creation of Sampson Mordan, which includes fountain pens, ball pens, rollerballs, in addition to the propelling pencil.
The Yard-O-Led pens are in Victorian, Edwardian and authoritative styles with a subtle twist for fashion. They represent a unique class for gifting on special occasions.
Yard-O-Led pens are available in Solid Silver, with barley and plain finishes. And then there is the Retro for those, who would like to temper the richness of solid silver with an austere style.
The price of the fountain pens, ball and rollerball pens, and pencils, initially introduced in India, ranges from Rs 9,900/- to Rs 24,900/-.
The Yard-O-Led pens are available at select stores in cities such as Mumbai, Delhi, Bangalore and Kolkata.
Some of the select stores for the initial introduction are Rams in Kolkata, Eleganza Gift Shop in Bangalore, William Penn in Delhi, The Gem Palace in Jaipur.