Audi rolls out wireless computer mouse

Glam up your work desk with Audi Computer mouse in a sculpted Audi car body

Audi, the German luxury car manufacturer, today introduced its wireless computer mouse. With optimum comfort guaranteed, the computer mouse is in the shape of a stylized Audi vehicle and is available at all Audi authorized dealerships across India. An ideal mix of sportiness, sophistication and progressiveness, the computer mouse has reliable and receiver free wireless connection.

“Now, Audi enthusiasts will not only drive their favourite luxury brand to work, they can have it on their work stations too and manoeuver their PC in style with a wireless computer mouse based on Audi cars. It has a sleek design and is luxurious from the first touch. Suitable for home or office, this delightful computer mouse lets you drive your computer or laptop by truly displaying the brand’s philosophy of “Vorsprung durch Technik”. Audi enthusiasts can bond with the brand on a more personal level and work on their computers with utmost precision and comfort with this computer mouse. Audi’s range of sporty merchandize is apt for Audi fans who want to go a step ahead in their association with the brand,” said Mr. Michael Perschke, Head, Audi India.

Sculpted Audi car body from the Audi design studio, the Audi Computer Mouse features 2.4 Ghz technology with scroll wheel and high-resolution 2000 dpi sensor with a minimum range of 6 meter.

The Audi computer mouse is compatible with PC or Mac and will be available in the Indian market for INR 5,599 in grey colour with USB interface (1.1 or 2.0).

•    Priced at INR 5,599/-
•    Available in grey colour with USB interface (1.1 or 2.0)
•    2.4 Ghz technology with high-resolution 2000 dpi sensors
•    Minimum operational range of 6 meters
•    Audi computer mouse is available for sale at all authorised Audi dealerships in India

Other exclusive merchandize available in India across all dealer networks include high-end classic chronograph watches, sophisticated messenger bags, sports bags, travel bags, backpack, stylish garment bag and Audi R8 USB memory stick.

The Audi Group delivered 1,455,123 cars of the Audi brand to customers in 2012. In 2012, the company posted revenue of €48.8 billion and an operating profit of €5.4 billion. Audi produces vehicles in Ingolstadt and Neckarsulm (Germany), Győr (Hungary), Changchun (China) and Brussels (Belgium). The Audi Q7 is built in Bratislava (Slovakia). In November 2012, CKD production of the Audi Q7 was added to the existing Audi A4, A6 and Q5 manufacturing operations in Aurangabad (India). At the Brussels plant, production of the Audi A1 has been running since 2010, while production of the new A1 Sportback began in 2012. The Audi Q3 has been built in Martorell (Spain) since June 2011. The Company is active in more than 100 markets worldwide. AUDI AG’s wholly owned subsidiaries include AUDI HUNGARIA MOTOR Kft. (Győr, Hungary), Automobili Lamborghini S.p.A. (Sant’Agata Bolognese, Italy), AUDI BRUSSELS S.A./N.V. (Brussels, Belgium), quattro GmbH in Neckarsulm and the sports motorcycle manufacturer Ducati Motor Holding S.p.A. (Bologna, Italy). Audi currently employs more than 70,000 people worldwide, including around 50,000 in Germany. The brand with the four rings plans to invest a total of €11 billion by 2015 – mainly in new products and the expansion of production capacities – in order to sustain the Company’s technological lead embodied in its “Vorsprung durch Technik” claim. Audi is currently expanding its site in Győr (Hungary) and will start production in Foshan (China) in late 2013 and in San José Chiapa (Mexico) in 2016.



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