ASUS unveils Transformer Book TX300 and announce their collaboration at an exclusive music launch of Chennai Express

Parent Category: Product

Posted in: Laptops & Computers on Thursday, 11 July 2013 09:01

Published on Thursday, 11 July 2013 09:01

Written by Models n Trends

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ASUS India, one of the leaders in the new digital era, together with UTV, today unveiled the Transformer Book TX300, World’s thinnest Window 8 tablet and detachable Notebook,  in association with Chennai Express at the music launch of the film. The evening witnessed much grandeur with the presence of Mr. Shah Rukh Khan, Mr. Rohit Shetty and Mr. Apratim Sharma,  ASUS India.

Expressing excitement on the launch of Transformer Book, Mr. Apratim Sharma - Country Product Manager - System Business Group, ASUS India elaborated, “The ASUS Design Centre starts with what people need and want and crafts perfect solutions that are aesthetic, integrated, intuitive and sustainable. The ASUS Transformer Book supports this belief to the fullest and we are positive that the world’s thinnest Window 8 detachable tablet cum notebook will stun the masses in the way it has been designed to.”

“We are elated with the association with UTV for Chennai Express. The ASUS Transformer Book supports the fast pace of this film with its all-round performance. This product unveiling will mark a new element of innovation in the series and strengthen our commitment to the market,” he further added.

ASUS Transformer Book
The ASUS Transformer Book is a 13.3-inch notebook with a detachable tablet, which has a Full HD IPS Touch panel and a 178 Degree viewing angle. It comes with an Intel® Core™ i5 processor for an outstanding notebook and tablet performance. Separate storage has been provided for the notebook and tablet with a high-capacity hard drive and an Ultra-fast SSD. The ASUS Transformer Book is available with Windows 8 Professional. The device features ASUS SonicMaster audio with Bang and Olufsen ICEpower® for rich and detailed sound.
 
Precision-Engineered Ultra-Portability
ASUS Transformer Book is the world’s thinnest Windows 8 tablet with a 3rd generation Intel® Core™ i5 processor. Inspired by the beautiful Zenbook ultraportable, the ASUS Transformer Book features a sleek profile and a precision-engineered all-metal design with unique spun metal finish that’s the result of a sophisticated 32-step manufacturing process. Transformer Book is as striking as it is resilient and is perfect proof of the ASUS spirit of persistent perfection.
 
High-performance portability
Whether used as a Windows 8 multi-touch tablet or a notebook with keyboard and touchpad, ASUS Transformer Book always has an incredible performance on tap. The 3rd generation Intel® Core™ i5 processor seamlessly switches between applications for effortless multi-tasking with Windows 8 apps, while Intel® Turbo Boost Technology 2.0 delivers an automatic burst of speed whenever it’s required. The Transformer Book lets the users Enjoy smooth HD movie playback, responsive gaming and incredible sound quality, thanks to ASUS Sonic Master audio technology.
 
Storage Options for Two Ways of Working
With two types of internal storage device, the ASUS Transformer Book works the way users want to. As a tablet, the 128GB SSD means apps launch instantly for a slick and seamless Windows 8 experience, while ASUS WebStorage ensures easy access to secure cloud storage when travelling far and wide. Connect ASUS Transformer Book to its notebook dock and it instantly becomes a fully functional notebook with up to a 500GB hard drive, with exclusive ASUS high-speed bridge technology that ensures blisteringly fast 5Gbit/s data transfer speeds.
 
Backlit keyboard
In Notebook Mode, ASUS Transformer Book features a backlit keyboard with ambient light control that automatically adjusts its brightness to suit the surroundings, making it easy to keep on top of any productivity task.
 
Smart Battery Technology
ASUS Transformer Book has up to five hours’ battery life in full notebook mode and up to eight hours in tablet mode. Power Up! technology extends notebook battery life still further by disabling the dock’s hard drive and ports to leave the keyboard and touchpad active, giving up to eight hours’ use.
 
More Than a Mobile Dock
ASUS Transformer Book has a mobile dock that’s more than just a backlit keyboard and smart gesture touchpad. With a 500GB hard drive, two USB 3.0 ports and Gigabit LAN, it’s a fully featured notebook with a built-in battery of its own.
 
No more waiting to work
With up to two weeks’ standby time in Notebook mode, there’s no need to waste time waiting for ASUS Transformer Book to shut down, while two-second resume from standby means it’s ready for action when users are.
 
Brilliant High-Definition Display
ASUS Transformer Book features a Full HD display with 1080p resolution and IPS technology for an incredibly crisp and detailed image, with a wide 178° viewing angle. Multi-touch support gives full fingertip control with Windows 8 too, while Mini Display Port makes it easy to connect an HDTV for big-screen viewing.
 
Superior Sound Quality
Developed with the audio experts at Bang & Olufsen ICEpower®, ASUS SonicMaster technology delivers outstanding cinematic sound quality. Four speakers in Notebook mode give an immersive listening experience and Maxx Audio provides fully customisable EQ control for perfect results with movies, music and games. Audio recording is crystal-clear too, thanks to a high quality array mic that filters background noise.
 
High-Quality Cameras
With a front 720p HD and a rear 5-megapixel camera, ASUS Transformer Book is perfectly equipped for capturing high-quality images. Users can enjoy crystal-clear face-to-face video chat with family and friends, and simply tap the screen to take a photo.
 
Stay-Safe Power Supply
Accidentally tripping over a plugged-in notebook power lead risks damage to the lead, the notebook  and, worst of all, the user. Transformer Book solves this problem with a clever power lead that doesn’t plug into a socket, but snaps onto it magnetically. A firm tug is enough to break the connection safely, so there’s no risk of dragging Transformer Book off a desk by snagging its power lead, or having it snatched from your hands if you pick it up when still plugged in.

Availability and Pricing:
The ASUS Transformer Book™ will be available in India at an MRP of Rs. 91,999/- across select ASUS authorised retail outlets starting second week of July 2013.

For more information, please visit www.in.asus.com
 
Specifications:

• Model Name: Transformer Book TX300CA
• Display: 13.3" Full HD IPS Touch Panel
• CPU: Intel 3rdGen i5-3337U (1.7G,3M)
• VGA: Intel HD 4000
• RAM: 4GB DDR3 1600 On board
• Hard Disk Drive: 500GB 5400rpm + 128GB SSD
• Operating System: Win 8 Professional
• WLAN: 802.11 b/g/n
• Bluetooth: Bluetooth 4.0
• Webcam: Front: HD Camera + Rear: 5M Camera
• Battery: 2CL 500MAH + 2CL 3120MAH
• Accessory: Sleeve
• USB 3.0: 2
• MRP: Rs. 91,999/-

 
About ASUS:
ASUS is a worldwide top-three consumer notebook vendor and maker of the world’s best-selling, most award-winning, motherboards. A leading enterprise in the new digital era, ASUS designs and manufactures products that perfectly meet the needs of today’s digital home and office, with a broad portfolio that includes motherboards, graphics cards, optical drives, displays, desktop and all-in-one PCs, notebooks, netbooks, servers, multimedia devices, wireless solutions, networking devices, tablets and smartphones. Driven by innovation and committed to quality, ASUS won 4,168 awards in 2012 and is widely credited with revolutionizing the PC industry with its Eee PC™. ASUS has more than 12,500 employees around the globe with a world-class R&D team of 3,800 engineers. Company revenue for 2011 was approximately US$11.9 billion and as of September 2012, the brand is estimated to be worth US$1.662 billion.