Panasonic introduces its Octa Core smartphone Eluga S

Taking forward from the phenomenal response for the ELUGA smartphones, Panasonic India today announced the launch of its new variant; ELUGA S for the Indian market. This is in continuity to the already existing ELUGA series; which has become one of the coolest and most sought after phones from Panasonic in India and it is these phones which have always been recognized for their design, superior build quality and unique user interface for single hand operation. Redefining technological innovation and software advancement, the company continues to introduce devices which are equipped with top of the line hardware and the newly launched 5 inch ELUGA S with HD IPS display features the eye-definition ‘BLINK PLAY’ that lets one click flawless selfies or groupies with a 5MP Front Snapper. 


The new phone runs on the latest Android 4.4.2 KitKat operating system and is powered by True Octa Core (1.4GHz) processor. It has 1GB of RAM and 8GB of internal memory which can be expanded upto 32GB. The ELUGA S smartphone sports an 8MP FHD capable autofocus camera along with 2100 mAh battery. When ready to shoot, simply blink your eyes & the phone will recognize the eye gesture to initiate the automatic three-second countdown. That lets one catch every moment in the blink of an eye. The stylish thin bezel on front coupled with leatherette skin on rear keeps the ELUGA S chic and compact. 


Expressing his pleasure on the launch, Manish Sharma, Managing Director, Panasonic India said “We are sure that Panasonic’s ELUGA smartphone range has certainly raised the bar of standard to a great level and has the potential to succeed in the Indian market. This is the third phone is the ELUGA series which defines our willingness to embrace new technology in a market like India. As we launch new devices, we will continue to innovate for our customers.”


Sharing his thoughts on ELUGA S, Pankaj Rana, Business Head, Mobility Division, Panasonic India said “With the launch this series, we have redefined the design aspect and user experience in our range of smartphones. With the introduction of ELUGA S we have gone one step further in software innovation to provide a thrilling and fresh experience targeting the trendy youth of today that is always in a lookout for new and innovative dimension in technology”.


The innovations and new features do not stop just at the phone- the Bollywood heartthrob and Panasonic Smartphones brand ambassador Varun Dhawan will be seen singing his first RAP- “All you got-a-do is blink. Wait for it” which is a part of the TVC of ELUGA S. 


About Panasonic:

Panasonic Corporation is a worldwide leader in the development and engineering of electronic technologies and solutions for customers in residential, non-residential, mobility and personal applications. Since its founding in 1918, the company has expanded globally and now operates around 500 consolidated companies worldwide, recording consolidated net sales of 7.74 trillion yen for the year ended March 31, 2014. Committed to pursuing new value through innovation across divisional lines, the company strives to create a better life and a better world for its customers. For more information about Panasonic, please visit the company's website at


About Panasonic India:            

Panasonic makes available in India its wide range of consumer electronics, home appliances like LCD & Plasma TVs, DVD players, Home Theatre Systems, Smartphones, Cameras, Camcorders, Car Audio Systems, Air Conditioners, Washing Machines, Refrigerators, Microwave Ovens, Automatic Cookers, Vacuum Cleaners and a wide range of system products including communication ones like Mobile Phones, High Definition Videoconferencing, Professional Audio Video products like Broadcast Cameras, Projectors and Displays, Business Solutions including Printers, Whiteboards, Security Solutions, and Energy Storage Solutions. The company currently has a workforce of about 13,000 in India. For more information on the company and the Panasonic brand in India, please visit 




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