Panasonic smartphone ‘Eluga I’ with smart swipe functionality launched in India

In its endeavour to provide Indian consumers with latest technological innovation, Panasonic India announced the launch of its new smartphone, ELUGA Ifor the Indian market. This is in continuity to the already existing ELUGA series, which has become one of the most sought after phones from Panasonic in India and it is these phones which have always been recognised for theirdesign, superior build quality and unique user interface for single hand operation. Redefining technological innovation and software advancement, the company continues to introduce devices, which are equipped with top of the line hardware.


The sleek design ELUGA I sports a 5-inchRaised Curve Display Panel for better viewing angles & for making longer viewing “Strain-Free” for eyes. Powered by Quad Core (1.3GHz) processor the new phone runs on the latest Android™ 4.4.2 KitKat operating system proving an immersive Android experience along with Panasonic’s Fit Home User Interface designed for Single Hand operation. It has 1GB of RAM and 8GB of internal memory, which can be expanded upto 32GB. The company has also introduced an innovative Smart Swipe functionality with ELUGA I, where in, a combination of number of fingers & direction of swipe can help user perform various predefined functions providing ease of access. In addition to this, thesmartphone comes with an 8 MP rear camera with LED flash and 1080p video recording capabilities. The 2 MP front camera adds a face to all your video chats & 3G video calling. On Battery capacity, with a 2000mAh Lithium Polymer unit onecharge faster and safer along with longer battery durability.


The smartphone box packsan Interactive Flip cover with which the users can access the smartphone faster by easily locking/unlocking, attending calls and checking reminders & notifications with the smart Flip cover on.Also, it gives you ease of access with “Fit Home” user interface specifically designed for single hand operation introduced for ELUGA series along with some unique features like Gesture Play Infinite for accessing apps by drawing gestures on any screen, smart swipe for making the phone perform various functions by swipe of fingers &“Kwik Lock”, where the user can double tap the home screen to lock. 


Expressing his pleasure on the launch, Manish Sharma, Managing Director, Panasonic India said “With the launch of Eluga I, Panasonic India is offering a new dimension to the company’s unique Eluga series culture; wherein the model has been introduced to reinforce our category strength with one of the most innovative phones in the Eluga series while meeting the needs and requirements of the customers.”


Sharing his thoughts on ELUGAI, Pankaj Rana, Business Head, Mobility Division,Panasonic Indiasaid “We are living in a 2.0 world today, where consumers’ requirements are moving and so is their demand for technology. Customers today prefer relevant innovation, so we focus on creating categories of products for various segment of people, rather than focusing on a specific genre. We will continue to launch more and more devices and continue to innovate for our customers.”


About Panasonic:

Panasonic Corporation is a worldwide leader in the development and engineering of electronic technologies and solutions for customers in residential, non-residential, mobility and personal applications. Since its founding in 1918, the company has expanded globally and now operates around 500 consolidated companies worldwide, recording consolidated net sales of 7.74 trillion yen for the year ended March 31, 2014. Committed to pursuing new value through innovation across divisional lines, the company strives to create a better life and a better world for its customers. For more information about Panasonic, visit the company's website at


About Panasonic India:            

Panasonic makes available in India its wide range of consumer electronics, home appliances like LCD & Plasma TVs, DVD players, home theatre systems, smartphones, cameras, camcorders, car audio systems, air conditioners, washing machines, refrigerators, microwave ovens, automatic cookers, vacuum cleaners and a wide range of system products including communication ones like mobile phones, high definition videoconferencing, professional audio video products like broadcast cameras, projectors and displays, business solutions including printers, whiteboards, security solutions, and energy storage solutions. The company currently has a workforce of about 13,000 in India. For more information on the company and the Panasonic brand in India, please visit 




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