Freaky gets fabulous as Mattel launches Monster High in India

If imagination were a winged creature then Mattel would be the wind under those brazen young wings that set eyes on the limitless azure skies of fantasy and adventure. In lieu with this tradition of knowing what today’s tweens and teenage girls are looking for and their need to immerse themselves in stories and worlds as they engage in new properties and trends, Mattel has unveiled in India, the ‘Monster High Entertainment property and range of Dolls plus consumer products’. This new franchise targeting  tween and teen girls in the age group of 8yrs to 15yrs brings together the hip teenage descendants of the world’s most famous monsters to brave the trials and tribulations of high school.

Monster High is not your run of the mill high school, it is the school where Frankenstein & Dracula's granddaughters face their teenage battles and fulfill their dreams. It is bound to be  promising, if not an extraordinary journey where the progeny of the most loved and fierce monsters of all time create history of their own. Be it the pink skinned Draculaura turning 1600 years old, or Clawdeen Wolf with her killer style, these iconic young monsters have teenage sagas replete with quirky humor and freaky flaws all set to befriend you.

Grounded in a fun and humorous storyline, the frighteningly fashionable students at Monster High capture all the fun and awkward moments that teens experience in their high school years, the powerful bonds of friendship and the challenges of fitting in, all delivered through a monster chic aesthetic and tone.

With a strong range of toys – Dolls and accessories and Fashionable Consumer Products, backed by Animated Entertainment Series, which will air on POGO Channel from May 10, 2013 on Friday’s at 9.30 pm, the Monster High property enables teens and tweens to discover the brand in their own way and engage with the Monster High characters and storyline through multiple points of entry.

Mr. Karun Gera, country manager, Mattel Toys India Pvt. Ltd. says, “Monster High encompasses relatable characters and a rich storyline that is sure to resonate with tweens and teens in India. Monster High characters are kids of the world most famous fictitious monsters and empower girls to live out their high school journey like all other kids experiencing powerful bonds of friendship, and challenges of fitting in. The brand empowers girls to express their individuality, embrace their imperfections and form friendships that last beyond a lifetime. Monster High has multiple touch points to engage our target audience in the 8-15 years age group. The brand has been a tremendous success internationally and we are extremely happy to launch the brand in India with Shazahn Padamsee. She is a true youth and fashion icon, a trend setter and an amazingly gifted personality and that’s the reason we chose her for the launch in India.”

Remember to catch the Monster High Music Video, starring Shazahn, launched with a totally new trendy song and relatable new dance moves that tweens and teenagers can dance to!

Ms. Shahzahn Padamsee says, “Monster High is an extremely fun and humorous brand by Mattel toys. I am thrilled to be associated with this range that encourages young girls to embrace their imperfections, be unique and be themselves, be a monster with freaky flaws. The dolls are not only fashionable but also freaky and fabulous and this is what makes this range so exceptional. Working on the Music Video has been a great experience and am sure we have created a new trend with an extremely hummable song and fun dance moves!”

About the Characters:
Frankie Stein: Frankie is the daughter of Frankenstein. Clumsy, polite, athletic, and a good friend to have and be around with. Frankie has black and white hair and her body is made of stitches and bolts. She is the new ghoul at Monster High and is shown to want friends.

Draculaura:  Draculaura is the daughter of Count Dracula. She is 1,599 years old and cannot wait for her 1,600th birthday. Although a vampire, she is a vegan and does not like blood. She loves her makeup and clothes to be just right when she goes out but since she cannot see her own reflection in the mirror, she can never be sure. Her favourite colour is pink.

Clawdeen Wolf:  Clawdeen is the daughter of  The Werewolf. She is 15 years old and is covered with fur. She carries a no-nonsense attitude and is extremely loyal to her friends. She is a fierce fashionista and loves shopping. Her pierced pointed ears add an extra zing to her personality.

Lagoona Blue:  Lagoona is the 15 year old daughter of The Sea Monster. She is a lovable and sporty tomboy, who loves to surf and play beach volleyball with her friends. She loves her pet piranha, Neptune, who she secretly carries to Monster class in a special purse, which is actually a fish bowl.

Cleo de Nile:  Cleo is the gorgeous daughter of The Mummy and is 5,842 years old. She dresses up like a true Egyptian princess with a headdress and exotic jewellery. Her favourite colour is gold and her favourite activity is ruling the halls of Monster High and being captain of the ‘fearleading’ squad. Ironically, her least favourite subject is history.

About Mattel India:   
Mattel Toys (India) Private Limited is a subsidiary of Mattel, Inc., the worldwide leader in the design, manufacture and marketing of toys and family products. In India, the Mattel family is comprised of such best-selling brands as Barbie®, the most popular fashion doll ever introduced, Hot Wheels®, Matchbox®, and Scrabble®, as well as Fisher-Price® brands, including a wide array of entertainment-inspired toy lines. In 2011, Mattel was named as one of FORTUNE Magazine's “100 Best Companies to Work For” for the fourth year in a row, and also is ranked among Corporate Responsibility Magazine's "100 Best Corporate Citizens." With worldwide headquarters in El Segundo, Calif., Mattel employs approximately 30,000 people in 43 countries and territories and sells products in more than 150 nations. In India, the company has a strong presence in the branded toys market and is committed to delivering superior quality and safe toys and family products with high play value.



Models n Trends is a state of the art modelling and fashion magazine. Models n Trends aims to successfully provide an integrated platform for the new and aspiring Indian models to make their dream of modelling, theatre, television and films come true. Models n Trends is not just another Indian Fashion Magazine and is not here for just gossips like some other fashion magazines in India. Models n Trends is here to promote and showcase the aspiring Indian models and fashion in India as a whole.