Nitrocharge Your Game
- Parent Category: Product
- Posted in: Toys & Gaming on Thursday, 30 May 2013 13:57
adidas introduced its latest cutting edge innovation in football, the Nitrocharge at the adidas Football Consumer Day, a global initiative to bring adidas employees closer to their consumers and highlight its leadership in footballing technologies.The Nitrocharge is a brand new energy-retaining football boot designed for the next generation footballer that follows the legacy and fantastic success of the existing iconic Predator and f50 ranges.
Nitrocharge is the first new adidas boot silo since the release of the hugely successful f50 range in 2004. Stars such as Messi, Villa and Benzema have made their names in the f50 and adidas now looks to a new set of world class footballers to rise to the top in the revolutionary Nitrocharge boot.
The striking Nitrocharge is an evolution of adidas’ heritage in creating footwear to fit certain player types. The unique positioning of Nitrocharge has energy retention at its heart and has been designed specifically for ‘The Engine’ player, the archetypical footballer who is always first on the team sheet; the player who powers a team, running and tackling more, relentlessly and ferociously seeking chances from box-to-box over 90 minutes. So this June you will see players like Danielle De Rossi, Dani Alves, Javi Martinez and Ezequiel Lavezzi sporting this new boot on the pitch.
Speaking at the event Erick Haskell, MD, adidas Group India said, “The adidas Football Consumer Day is the perfect way to engage with our consumers and showcase our dominance in the sport. We have the greatest teams, the best athletes and the most revolutionary products. The Nitrocharge is the ultimate thrust to charge our way into Brazil and build up the excitement as we begin the countdown to an epic football carnival.”
Tushar Goculdas, Brand Director-adidas India added, “At adidas, we have constantly developed innovative products that have revolutionised the world of sport. With Nitrocharge, we have not only created another energy story with a ground-breaking boot, but also formed a whole new silo, specifically designed for the Engine player. With its unique ability to retain energy, the Engine players will be relentless on the pitch- harder tackles, stronger drives and limitless adrenaline.”
TECH SPECS
Energy Sling- arches over the boot and supports sidecut and turn movements to sharpen reactions on the pitch.
The sole plate of the boot contains a zig-zagging Energy Pulse, inspired by spring technology, with high-elastic material providing premium energy during the off toe phase of sprinting.
Protection mesh layeraround the foot and Protection padsaround the most sensitive tackle zones such as the Achilles tendon also feature in the boot.
Priced at Rs. 11,999, Nitrocharge will be available at leading adidas sports performance stores in the country.
For further information please visit adidas.com/football or go to facebook.com/adidasfootball or @adidasfootball on twitter to join the conversation.