Domino's Pizza brings more variety for consumers
August 4, 2010 |
Domino’s Pizza, the market leader in the organized pizza home delivery segment in India recently brought in more excitement in its menu by introducing delicious Mexican Wrap and Pasta Italiano, to offer greater variety to its consumers.
The New Mexican Wrap is a unique offering with a refreshingly different layered wrap filled with juicy fillings (Veg and NVeg), Mexican seasoning, flavoured cheese and tangy sauce. The new Pasta Italiano has penne pasta tossed with extra virgin olive oil, new exotic herbs, select toppings and a generous helping of new flavoured sauces (White or Red). The new Pasta offering promises a richer and flavourful pasta experience.
Both offerings sufficiently serve one person at a pocket friendly price of Rs 79/- for Veg or Rs 89/- for NVeg. To encourage trials, Domino’s Pizza has an attractive introductory offer whereby customers can get a Veg Mexican Wrap/Pasta Italiano for just Rs 39/- on purchase of a medium pizza along with a beverage. Nveg option can be bought at just Rs 49/- under the offer.
Commenting on the new offerings, Mr. Ajay Kaul, CEO, Jubilant FoodWorks Limited – the Master Franchisee of Domino’s Pizza in India, said, “We have been tracking an excellent growth this year. We hope to continue the high growth momentum with the launch of new Mexican Wrap and Pasta Italiano. Both these products promise to take the tasting experience to a new level and with a pocket friendly price; they will surely be liked by all.”
Domino’s Pizza has launched many hugely popular sides; Calzone, Pasta and Choco Lava Cake in past and continuing with its focus to provide greater variety to its consumers, Domino’s Pizza has now launched the new Mexican Wrap and Pasta Italiano, which would be available in all Domino’s stores across the country.
Mr. Dev Amritesh, Senior Vice President, Marketing, Jubilant FoodWorks added, “With the introduction of these two new products; Mexican Wrap and Pasta Italiano, we hope to delight our consumers with greater variety & new taste experience and give them yet another reason to call us.”
The new products are supported by TV and in-store collaterals like door hangers, banners, Box toppers, danglers, translites, dine-in menus, standee and more. Domino’s Pizza has earmarked Rs 6 crore for the 3-month campaign.
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