L'Oreal Paris unveils boutique in Mumbai
September 26, 2009 |
A spectacular world of L’Oréal Paris Make Up, Skin Care and Hair Care, The Boutique offers the entire range of L'Oréal Paris products along with expert advice. A permanent make over/ skin analysis section is located in the store so that every consumer is able to try out the latest products and trends.
The design of The Boutique has been developed in Paris. Internationally designed tester bars display the grandeur of all the products. Most of the materials for the store have been sourced internationally while recyclable, eco-friendly paint, ‘green’ lighting and other environment-friendly materials have been used to create the look for the store.
The Boutique will also have exclusive launches of products and offers from time to time. To celebrate the launch, the brand organized make over and interaction with guest make-up artiste, Ojas Rajani. Extra Volume Collagen Mascara, an international best seller, is the exclusive product that the store launches with.
Also, in terms of special offers, there is a special promotion on Rs 1000 worth of Make Up – a free lipstick! Just drop into the store before heading for a party and get an instant make over courtesy our highly trained Beauty Experts.
Summing it up, Vismay Sharma, Director, Consumer Products Division, L’Oréal India Pvt Ltd. said, “With the opening of The Boutique, we are taking brand image and visual merchandising to the next level. It also creates a unique opportunity for us to directly talk to our consumers and take their feedback on our products and animations.”
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