LIFESTYLE launches its 2nd store in Delhi
July 23, 2010 |
Lifestyle International (P) Ltd launched its 2nd Lifestyle store in Delhi (4th in the National Capital Region) and 22nd store in the country. Bollywood’s latest sensation Jacqueline Fernandez added glamour to the launch celebrations with her cheerful presence on the occasion.
Located at Ambience Mall, Vasant Kunj, the new store is spread across three floors and covers a sprawling area of 70,000 sq. ft. The new Lifestyle Store offers its consumers a pleasurable shopping experience, with a choice of more than 250 national and international brands across apparel, footwear and travel accessories, infant wear and infant basics, cosmetics and perfumes in an international shopping environment. With launch of the new store Lifestyle now has four stores in the National Capital Region (NCR) with the other three being at Rajouri Garden, Noida and Gurgaon.
Lifestyle International, a part of the USD 3.2 billion Dubai based Landmark Group, is the growth driver for the Group in India. The brand which currently occupies an impressive retail space of 1.1 million square feet across the country is on an aggressive expansion drive and is set to launch six new stores by end of 2010-11.
The new Lifestyle store also marks the debut of the international hi-street fashion brand ‘Splash’ in North India. Located on the 1st floor within Lifestyle, Splash offers uninterrupted 5,000 square feet of bedazzling young fashion.
The company plans to introduce its one stop shop for home improvement solutions ‘Home Centre by Lifestyle’ in the same mall shortly.
Commenting on the occasion, Mr. Kabir Lumba, Managing Director, Lifestyle International (P) Ltd said, “Owing to the fashion forwardness of the city, we are also introducing our international hi-street fashion brand Splash for the first time in North India. The styles from Splash are very young, fresh, hip & trendy while being easy on the pocket.This marks the 6th Splash store in India, which has so far had a presence predominantly in South India.”
Mr. Shankar Suryanarayan, Chief Marketing Officer, Landmark Group added, “Lifestyle stores are characterized by innovative offerings, international shopping experience and exceptional product portfolio categorized into concepts. Shopping at Lifestyle is an experience in itself due to the variety on offer coupled with the service and ambience. We are one of the foremost retailers in the country and plan on taking our offering to more Tier I & II cities across India by the end of the fiscal”.
To add further cheer, Lifestyle has announced its End of Season Sale with discounts of up to 50% across all categories. The sale is on until 15 August 2010 and provides a wonderful opportunity to shoppers to update their wardrobes with the latest styles.
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