Unveiling of fashion label PRESTITIA by Vishal Madhwar Chairman, Pure group in association with house of Major Milano

Parent Category: News and Stories
Posted in: Fashion n Modelling on Friday, 06 April 2012 00:00

With their vast experience in Italy, Lucrezia Tesauro, from the House of Major Milano in association with Pure Group unveiled their International Fashion Label ‘Prestitia’ in India today  at Hyatt Regency, New Delhi. The evening was full of glitz and glamour when the attractive models walked the ramp showcasing the exotic lingerie collection from Prestitia.

Ms. Lucrezia from the House of Major Milano, Italy was very excited and upbeat to see the response.  She said, “The brand ‘Prestitia’ stands for innovation and creativity creating intimate wear with superior comfort, quality and high fashion quotient. The brand celebrates the boldness and intelligence in modern-day women and endorses the fact that bold is always beautiful."

The brand will be distributed and marketed nationally by Pure Group which has  diversified business interests in model management, fashion events, education and international clothing trade.

On the occasion, Mr.Vikas Madhwar, Pure Group, pointed out, “The launch of our own lingerie fashion label is a natural extension for us, considering our exposure in trading of various clothing products internationally. Partnering with Major Milano has helped us maintain our brand's fashion element and international quality standards." He further added "Good distribution and marketing is the key to success, hence we are putting lot of stress on our sales and distribution strategy and have roped in the best professional talent from the industry to work on it."

The label comprises a wide range of lingerie sets, bras, panties, beachwear, shape wear and much more.