MINI Countryman as Manish Arora’s fashion show showstopper

Parent Category: News and Stories
Posted in: Fashion n Modelling on Monday, 13 May 2013 08:38

MINI in its quintessential style of ‘doing things differently’, unleashed style, fashion and enthusiasm by hosting an enthralling evening in New Delhi.    

With the style and inventiveness associated with MINI, rooftop of a high rise was transformed into a ‘Not Normal’ exclusive MINI lounge, replete with a chic fashion show and adrenalin rushing stunts by international drivers. The evening was drawn to a perfect close by a larger-than-life 3D mapping show, which left the audience enthralled.

Mr. Philipp von Sahr, President, BMW Group India said, “There is no other more exciting car brand than MINI. It is a personality on wheels,  a fashion statement and a way of life. No other brand exhibits the attributes and essence of a modern urban lifestyle, like MINI and there is no doubt that it is one of the world’s most emotional auto brands. MINI has a little ‘unique character’ as each one of us does. MINI is all about pushing limits and this evening is an extension of MINI’s extroverted and likeable character.”

The evening was accentuated with an exclusive fashion show by world renowned fashion designer Manish Arora, who showcased his internationally acclaimed designs along with his unique ‘Not Normal’ MINI creations. The showstopper of the fashion show was the MINI Countryman.  

Post the fashion show, international stunt drivers drove the MINI cars on specially designed track inside the parking lot. Guests were spell-bound after the rare opportunity of being driven around the track by the drivers. 

The evening also included a spectacular 3D mapping show, orchestrated by a South African crew. In a first of kind 3D mapping show in India, audience witnessed the thrill of watching a MINI driving on the building across the road.