Oriflame joins hands with Padmashree Ritu Kumar
- Parent Category: News and Stories
- Posted in: Fashion n Modelling on Friday, 16 August 2013 16:48
India’s leading direct selling beauty company, Oriflame, today announced its association with India’s eminent fashion designer, Ritu Kumar, to introduce an exclusive range of accessories. The association, which marks 17 successful years of Oriflame in India, also highlights the company’s new brand promise “Your Dreams Our Inspiration”, which is deeply rooted in the history and heritage of the company. Throughout the 45 year history, Oriflame has always been committed to inspiring and offering people an opportunity to achieve their dreams through its unique business concept. Your Dreams – Our Inspiration™’ is a manifestation of the company’s commitment to their customers and consultants, their dreams play a major part in inspiring new beauty products and programmes for developing their own business.
The limited edition range of stoles, handbags and wallets, under ‘Label’ by Ritu Kumar was unveiled by a signature fashion show in the presence of Niklas Frisk, Vice President and Head of Oriflame South Asia and Managing Director, Oriflame India and Sharmili Rajput, Marketing Director, Oriflame India.
Exemplifying the theme, the evening featured performances by Hari and Sukhmani, the dynamic music duo from ‘The Dewarists’ fame. The musical extravaganza was followed by an enchanting fashion show where renowned models like Indrani Dasgupta, Sonalika Sahai, Tina Chatwal, Donna Masih, Shipra Malika and Aanchal Oberoi, amongst others, walked the ramp. Dressed in Ritu Kumar’s ethnic outfits, the models beautifully showcased the new collection. Ritu Kumar, recipient of Padma Shri Award 2013 for her exceptional and distinguished service in the field of fashion, textile and craftsmanship, added elegance to the spectacular evening with her graceful presence.
Speaking on the occasion, Niklas Frisk, President and Head of Oriflame South Asia and Managing Director Oriflame India, said, “Over the years, Oriflame has constantly been motivated towards fulfilling the dreams of people. This motivation has been adopted in our new brand promise ‘Your Dreams Our Inspiration’. Continuing our successful endeavor to provide best quality products, and encourage the efforts of our leaders, we are very proud to be associated with India’s foremost designer Ritu Kumar to present an exclusive collection of beautiful handbags, stoles and wallets. The intricate patterns and designs of the collection represent the modernity and complexity of the Oriflame woman.”
Talking about Ritu Kumar’s association with Oriflame India, Sharmili Rajput, Marketing Director, Oriflame India said, “Ritu Kumar is synonymous with the Indian fashion industry. Her work is internationally acclaimed and has paved the way for a dynamic modern India. Both Ritu Kumar and Oriflame are inspired by traditions and nature and this inspiration is reflected in Oriflame’s products and Ritu Kumar’s designs. The collection is a unique combination of beauty, style and Indian tradition, and we are honored to be associated with the First Lady of the Indian Fashion Industry, Ritu Kumar.”
Talking about the range and her association with Oriflame India, Ritu Kumar said, “An association with Oriflame extends both our images, to reach out to women globally. Women are today confident in themselves and the choices they make, a part of this is to be able to access accessories, fashion cosmetics etc. which enhance personalities. The range is professionally created by a team who realizes the importance of aesthetics in everyday life. Today's woman is comfortable in her own identity, and the range we have created is both classical in its inspiration and blends with the products from Oriflame - to create a synergy between the two brands which enhance each other.”
Ritu Kumar holds the status of a revivalist in the Indian fashion industry and has successfully bridged the gap between long standing tradition and modern design. Her work is constantly evolving, while still maintaining a sophisticated aesthetic charm, appealing to both eastern and western sensibilities. Ritu Kumar has gone a long way in redefining the term “fashion” in the Indian context and her collection makes a contemporary statement in a rapidly developing modern India. Oriflame’s new range, created in association with this fashion veteran, is all about traditions and recognizing individual talent. With this, Oriflame endeavors to touch the lives of all the women who are inspired to make a difference and accomplish their dreams.
Inspired by the beautiful calico print style, the Oriflame Ritu Kumar stoles and bags epitomize the contemporary and urban signature style of Label by Ritu Kumar. Available in black and beige base with olive and pink floral and bird prints, the stoles and handbags are a chic style statement and are ideally suited for both traditional as well as modern attire.
While the stoles are available for consumers, the handbags and wallets are additional incentives to motivate Oriflame leaders to widen their network. The fashionable collection of accessories from Ritu Kumar is exclusively available through Oriflame from September onwards, for a limited period only.
Price:
Ritu Kumar Stole: Rs. 1149/-.
Ritu Kumar Bag: Rs. 2190/-.
Ritu Kumar Wallet: Rs. 1090/-.
*Available only for consultants. Not for sale.
Availability: For Oriflame Ritu Kumar stoles, contact your nearest Oriflame consultant or SMS Oriflame to 59994.
About Oriflame
Founded in 1967, Oriflame is a beauty company selling direct in more than 60 countries. Its wide portfolio of Swedish, nature-inspired, innovative beauty products is marketed through approximately 3 million independent Oriflame Consultants, generating annual sales of around €1.5 billion. Respect for people and nature underlies Oriflame’s operating principles and is reflected in its social and environmental policies.