AMR Group presents ‘THE MAHARAJA OF MADRID’ – by JJ Valaya
- Parent Category: News and Stories
- Posted in: Fashion n Modelling on Thursday, 22 August 2013 07:49
JJ Valaya heralds the couture season of 2013 with the grand opening of the Aamby Valley India Bridal Fashion Week in association with Azva, the Hotel Grand, New Delhi. JJ Valaya’s show is presented by the AMR Group, a diversified business conglomerate with business interest in different industry verticals.
A visual spectacle involving nearly 50 models and 30 artistes will showcase the JJ Valaya Couture collection set amidst a creatively charged set designed by Scenographer Sumant Jayakrishnan depicting a grand conglomeration of royals at a reception to welcome the Maharaja and his daughter, the princess, from their adventures in Spain. The Maharaja, in turn, a devoted believer of India and its wonders, and now also fascinated by all things Spanish is keen to showcase his newfound inspirations. In an endeavor to take the audience through his exalted experiences, this collection projects a medley of Spanish and Indian influences, both visually as well as through a specially created soundtrack by Gaurav Raina of Medieval Pundits. However, rather than dwell upon the rather obvious visual connects of Spain, the collection delves into seemingly contradictory juxtapositions to come out with a unique collection of the some of the finest couture statements of the season.
Section 1. Inspired by the laces found in Spanish fans and headgears, and combined with the elegant grandeur of Indian jewels, this collection in Ivory showcases a sinuous blend of the tailored with the flow.
Section 2. Imbued with the soul of Spain, Huge fringed shawls, known as “Mantón de Manila” remain a Spanish tradition and almost always depict flowers in varied hues and sizes. In harmony with the beauty of the Indian Jamawar, a unique collection takes birth in deep aubergines, reds and Turquoises in rich silks and jacquards.
Section 3. Diego Rivera was a Mexican artist known for his exquisite murals. Besides the fact that Mexico was once occupied by Spain, Diego Rivera also started his career with a famed Spanish artist, Eduardo Chicharro. His frescoes (with an almost renaissance like resonance) combined with the unrivalled beauty of Indian Miniature art are the inspiration for a collection in blacks and reds.
Section 4. A collection inspired by battle…by the armors of Spain and India, a collection that plays with modern shapes and forms using metallic transfers and fine metal embroideries. Velvets, Tulles and georgettes hold court in lush burgundies and distressed greys.
Section 5. The final collection stands inspired by perhaps what Spain is best associated with; the bullfighters, also known as the Toreros, and commonly as matadors. Their flamboyant costumes find an unusual mate in the unique forms of Thewa jewelry and digitally printed Matka silks.
Section 6. The Bride. Need we say more?
The story of this collection also continues off-ramp and weaves its way into a beautiful experience center located in the exposition area of the IBFW. Here the showcase focuses on the complete JJ Valaya Bridal experience involving Haute Couture, Bridal Couture, Conceptual wedding design (in association with Fashion One and FNP), Wedding gifting concepts (in association with The Home of the Traveler (THT) and bespoke fine cuisine concepts (in association with Seasons).
AMR Group, a diversified business conglomerate with business interest in different industry verticals, feels honored to associate with JJ Valaya – Kapil Aggarwal, MD AMR Group “A name of repute in the fashion domain, one that has won laurels on myriad national and international platforms. He is indeed one of the biggest names when it comes to bridal trousseau in India. He has that flair and knack of seamlessly blending the contemporary with the traditional. AMR is delighted at the fact that India Bridal Fashion Week is being organized in the national capital for the very first time. As a business entity that's been at the forefront of fashion & related developments in the region we feel proud to partner with it.”
FASHION ONE INTERNATIONAL: Founded on the principles of being an integrated company in fashion & lifestyle industry, with philosophy of "concept to commissioning", FASHION ONE operates in the business verticals of – Fashion Week, Exposition, Retail and Consulting.
FASHION ONE aims to showcase Indian Designers, nurture and represent their best of design and talent in India and abroad. Our objective is to develop the long- term sustainability of the Indian fashion Industry by building marketing, branding and retail capabilities and profiling Indian talent on international platform.
AAMBY VALLEY CITY: Aamby Valley City is being developed as an integrated Hill City spread over an area of 10,600 acres (4,294 hectares). It is positioned as a premium, self-contained city addressing the various socio-physical infrastructure requirements like school, hospital, captive utilities (power, water, telecommunications etc.), shopping facilities, and recreational areas.
The project envisages development of a gated community of high end villas, condominiums, an airport, an international school, a hospital, a 18 hole championship golf course, a town plaza, a community centre, hospitality services like hotel and resorts and a business district. Aamby Valley City is located at a distance of 120 km from Mumbai, 90 km from Pune and lies 25 km off the town of Lonavala on the Mumbai Pune Expressway.
AZVA BY WORLD GOLD COUNCIL : The World Gold Council has launched Azva bridal jewellery in 2012 in India. Derived from the Sanskrit word ‘ashvaa’, the name ‘Azva’ symbolizes the seven unique vows which the couple takes on their wedding day. Inspired by ‘saat pheras or seven vows’ of Indian marriage tradition, Azva jewellery is a collection of innovative designs that represents every couple’s unique story of togetherness, crafted in gold.
Fashioned in 22 karat gold by the finest goldsmiths in the country, the Azva collection ranges from 70 grams to over 300 grams and comprises of necklace, earrings and bracelet. Each piece is handcrafted with unique designs reflecting concept of seven beautifully and has a hallmark certification. Azva is exclusively retailed at select jewellery stores in India. For further details on Azva, please visit www.azvavows.com. Azva and the Azva logo are trademarks of The World Gold Council. All rights are reserved
AMR INFRASTRUCTURE :AMR Group has diverse business interests which include jewels & artifacts, education, textiles, security systems, hospitality, power projects, entertainment, media, fashion & films besides real estate. The Group strives for customer-centricity, innovation & world-class standards. It is a socially responsible, channel-oriented & professionally managed business organization with best practices & corporate governance in place. The most ambitious project AMR Group is The Great Adventure Mall (TGAM), located at Tech Zone, Greater Noida, which is replete with every major adventure facility making it India’s first all-in-one adventure & entertainment destination.
AMR Group has come up with Delhi Film Centre in association with renowned film actor & director Satish Kaushik, which besides facilitating the established film makers to shoot & produce films with ease in North India, shall also facilitate the upcoming film makers in every aspect like funding, technical assistance etc.Young Designers' Forum (YDF) under the aegis of Indian Fashion Company (IFC) is yet another initiative by AMR Group which shall transform young fashion design graduates into complete professionals with their own fashion label & promote them internationally.