COUTURE 2013: THE GOLDEN BRACELET

Parent Category: News and Stories
Posted in: Fashion n Modelling on Thursday, 22 August 2013 10:17

The fourth edition of Aamby Valley India Bridal Fashion Week in association with AZVA at the Hotel Grand, New Delhi will showcase Suneet Verma’s collection wheren he recreates the splendour of the city of POMPEII. A city that was the pinnacle of the Roman Empire. Its grandeur and craft has been the subject of many historians worldwide and has inspired Architects, Artists, Writers for decades- trying to capture its allure and antiquity. The exquisite city of Pompeii was conceived for subtlety and has become a symbol of sophistication, affluence and the eternal decadence of the Ancient Rome.

The collection titled "The Golden Bracelet" has been inspired by the clothing and lifestyle of Pompeii and is designed in the themes of Romance, Longing and Wedding. The gentle drapes in beige, ivory and grey, the rushing and pleating techniques are reminiscent of the long toga drapes and the column dresses of the time. The sensuous and diaphanous fabrics flow gently on the body.

Romance.
The hand painted Frescos from the Villa of Mysteries with their erotic wall paintings tell us about the evolved lifestyle of its people. These paintings inspire the Jewel toned, rich devoré velvet line with gold metallic prints and rich beaded tassels. Draped skirts with off shoulder corsets, long tunics with wide pants and cutwork saris with detailed blouses. Knitted wool dresses in black and navy, teal and maroon tunics worn with appliqué and printed velvet stoles.

Longing.
The ivory and light blue line is in long silhouettes with baroque pearls as adornment and decorated with colour on colour beading- the stylized saris as a dress worn with sheer full sleeved blouses, the tiered skirts in georgettes with corsets and net jackets. Silk knits in cobalt, coral, purple and black are draped close to the body in floor length dresses.

Wedding.
Handmade lace in dull gold, silver and grey... sheer coats, layered over skirts and saris, languid silhouettes soft on the body. Short tunics with sheer details with wide pants, rushed chiffons and tulle shrugs worn with lace corsets. The collection takes inspiration from the poetic life of the people of Pompeii.

As always the accessories and styling of each model plays a large part in Suneet’s show. All the accessories are handmade in metal and have been gilded and gold leafed to resemble the bygone era. Wreath inspired headgears, necklaces in shapes of twigs, dangling ear and finger adornments and the handmade Golden bracelets.

Suneet Varma says, “I am pleased to be associated with the India Bridal Fashion Week and very excited to showcase my Fall' 13 collection. We are a nation of people who have had the tradition of having things ‘made to measure’ or ‘personally customized’, so couture and its benefits are not lost on us. The Bridal Couture week in Delhi and Mumbai are well planned and provide the designers with an interesting platform to showcase the collection well before the season begins and so it’s good for business. I am happy to be part of this robust partnership and look forward to many more years of success. The story of Pompeii and its earthly paradise has been written with such optimism and emotion… and executed with such meticulous detail that its allure continues to linger and inspire.”

Mr. Romie Dutt, Executive Director, Sahara India Pariwar said “NRG is a high powered refreshing caffeinated energy drink packed with an essential balance of minerals, B Group Vitamins and low taurine level for safe consumption. Manufactured in Austria, using natural mineral water with low nitrate level sourced from alpine springs, It is for the people who are desirous to re-ignite their passion in them and to explore the inner talent like Suneet Varma, one of the most talented designers in the country, we are very pleased to associate our NRG with him. The trendy packaging is designed to give a premium, sporty and energetic feel. NRG is your good to go energy drink”


FASHION ONE INTERNATIONAL: Founded on the principles of being an integrated company in fashion & lifestyle industry, with philosophy of "concept to commissioning", FASHION ONE operates in the business verticals of – Fashion Week, Exposition, Retail and Consulting.

FASHION ONE aims to showcase Indian Designers, nurture and represent their best of design and talent in India and abroad. Our objective is to develop the long- term sustainability of the Indian fashion Industry by building marketing, branding and retail capabilities and profiling Indian talent on international platform.

AAMBY VALLEY CITY: Aamby Valley City is being developed as an integrated Hill City spread over an area of 10,600 acres (4,294 hectares). It is positioned as a premium, self-contained city addressing the various socio-physical infrastructure requirements like school, hospital, captive utilities (power, water, telecommunications etc.), shopping facilities, and recreational areas.

The project envisages development of a gated community of high end villas, condominiums, an airport, an international school, a hospital, a 18 hole championship golf course, a town plaza, a community centre, hospitality services like hotel and resorts and a business district. Aamby Valley City is located at a distance of 120 km from Mumbai, 90 km from Pune and lies 25 km off the town of Lonavala on the Mumbai Pune Expressway.

AZVA BY WORLD GOLD COUNCIL : The World Gold Council has launched Azva bridal jewellery in 2012 in India. Derived from the Sanskrit word ‘ashvaa’, the name ‘Azva’ symbolizes the seven unique vows which the couple takes on their wedding day. Inspired by ‘saat pheras or seven vows’ of Indian marriage tradition, Azva jewellery is a collection of innovative designs that represents every couple’s unique story of togetherness, crafted in gold.

Fashioned in 22 karat gold by the finest goldsmiths in the country, the Azva collection ranges from 70 grams to over 300 grams and comprises of necklace, earrings and bracelet. Each piece is handcrafted with unique designs reflecting concept of seven beautifully and has a hallmark certification.  Azva is exclusively retailed at select jewellery stores in India. For further details on Azva, please visit www.azvavows.com. Azva and the Azva logo are trademarks of The World Gold Council.  All rights are reserved

AMR INFRASTRUCTURE  :AMR Group has diverse business interests which include jewels & artifacts, education, textiles, security systems, hospitality, power projects, entertainment, media, fashion & films besides real estate. The Group strives for customer-centricity, innovation & world-class standards. It is a socially responsible, channel-oriented & professionally managed business organization with best practices & corporate governance in place. The most ambitious project AMR Group is The Great Adventure Mall (TGAM), located at Tech Zone, Greater Noida, which is replete with every major adventure facility making it India’s first all-in-one adventure & entertainment destination.

AMR Group has come up with Delhi Film Centre in association with renowned film actor & director Satish Kaushik, which besides facilitating the established film makers to shoot & produce films with ease in North India, shall also facilitate the upcoming film makers in every aspect like funding, technical assistance etc.Young Designers' Forum (YDF) under the aegis of Indian Fashion Company (IFC) is yet another initiative by AMR Group which shall transform young fashion design graduates into complete professionals with their own fashion label & promote them internationally.

ABOUT SAHARA Q SHOP: Quality Consumer Merchandise Retail Venture - Sahara Q Shop=Q=QUALITY=PURITY=OUR MISSION

Sahara India Pariwar, a major business conglomerate of India, forayed into the Fast Moving Consumer Goods (FMCG) and quality consumer merchandise retail sector with the launch of ‘Sahara Q Shop’ on 15th August 2012. Sahara Q Shop’ was set with the vision to provide 100% unadulterated, quality consumer merchandise products to the citizens of India at the right prices.  Today our product basket ranges in the categories like food (staples and processed food) non food (personal care and home care), General Merchandise, Consumer Durables and Lifestyle products spread across 378 unique products and 763 Stock Keeping Unit (SKU).

In order to make Sahara Q Shop quality products available to people from all walks of life with convenience, 40,000 + Sahara Q Shop Exclusive retail stores are planned across length and breadth of the country. Each of the stores will cater to around 2000 households from vicinity.

With the mission to curb the menace of prevalent adulteration practices in the market, Sahara Q Shop is committed to the guarantee of good health for you and your family.
It is Sahara’s commitment to ensure that every single product will under stringent quality test before being rolled out in the market. All house hold items will be available at fair market price.

We offer our esteemed customers