DRAUPADI by Anju Modi
- Parent Category: News and Stories
- Posted in: Fashion n Modelling on Friday, 23 August 2013 06:36
A woman of multiplicity, Draupadi is an embodiment of the empowered Indian woman. Her portrayal through the pages of the Mahabharata epitomizes the multi-faceted nature of a woman, and with her as the compelling inspiration for the couture collection, Anju Modi brings alive her tale as it unfolds act-by-act.
The beauty and charm possessed by Draupadi is unveiled as the stage sets for the opulent “Marriage to Pandavas”, with celebratory colours like crimsons, caramels, tamarinds and golds accentuate the romanticism and the magnificence. Transitioning to the “Game of Dice” where shades of ash grey , indigo blue , brutal maroon reflect the dilemma and chaos echoing within Draupadi. The showcase culminates with Draupadi’s “Devotion” towards Lord Krishna, and subtle, delicate shades of faune, blush and ivory resonate the ethereal bond.
Delving into the myriad that is her, Anju Modi imbibes her purity, her passion, her fire and compassion, forging a collection that will bring dramatically to life her legendary beauty and elegance.
About Anju Modi:
Anju Modi has been an integral part of the Indian fashion industry right from its nascent stages. Having started her label in 1990, she has worked in the industry for 20 creative years. She has been a quiet but strong force in the vehement increase in growth, awareness and potential of fashion in India.
A revered couturier, her designs have been incensed with passion, romance and seduction. The label ‘Anju Modi’ is synonymous to beauty, panache and elegance, which over the past two decades has mesmerised all ardent followers of fashion. She is a founding member of the Fashion Design Council of India, and is currently an active Member of the Board.
Over her illustrious journey spanning twenty years, she has clients based out of the US, UK, Spain, Hong Kong, Singapore and most of the Middle East.
In 2006 she was one of only four Indian Designers selected for Heyers Fashion Festival in Paris, organized by the Chambre Syndicale, also organizers of the Paris Fashion Week. In the same year, she was also invited to present her collection at the Miami Fashion Week. In 2009, she was requested by the Department of Tourism to show during their international event India Calling at the Hollywood Bowl in Los Angeles.
Over the years she has shown at multiple fashion weeks, collaborative events and charities across the globe. Her couture collection ‘Devi’ received much critical appraisal and commercial success with one of the country’s leading actresses, Madhuri Dixit, walking the ramp as the muse for the collection.
The designer was also awarded the Elle Style Award 2012 (India re-invented), and has much to look forward to this year, with her association with Sanjay Leela Bhansali for his upcoming movie ‘Ram Leela’.
Behind the scenes Anju Modi has tirelessly been working with master artisans across the country. She has delicately revived age-old Indian techniques, long forgotten. In weaving, vegetable dyeing, block printing and old traditional embroidery she has created an extensive library of research and development. She has also been working on contemporising traditional crafts like chanderi weaving, kota fabrics, varanasi zari work and bandhani printing, to fulfill the needs of a market and niche that she has created. With India at the center of her inspirations her designs have evolved and her vision enriched.
Each ‘Anju Modi’ collection continues the exploration of developing a modern design voice while simultaneously drawing a new story from the rich traditional vocabulary of Indian design and craft.