Maui Jim’s new offering ‘Middles’ for seas surfers and adventure sport lovers

Parent Category: News and Stories
Posted in: Fashion n Modelling on Thursday, 29 August 2013 11:25

For all the hard wired and tough adventure sport lovers, this active high performing lifestyle sunglass from Maui Jim will become a must have outing accessory. Maui Jim’s latest offering ‘Middles’ is a perfect combination of style and sporting convenience. Middles is priced at        Rs. 7,390/-.

With its name inspired by an ocean surf break in Hawaii, Middles is a product that offers greater protection for all day wearing in the toughest of conditions.

So, if heavy duty adventure sports up your adrenaline rush and the though of sea surfing excites you no end, Middles is a product that will best suit your requirement, while ensuring that your style quotient is not compromised.

So if you are a golfing or cycling freak or a sea lover, you would definitely like to pick up the new offering that comes with a lightweight grill amid durable frame and the added benefits of several performance features. The sunglass comes with adjustable nose pads and polycarbonate lenses that make Maui Jim’s eye wears the lightest choice for long days in the sun.

The frame and the lenses come in exciting new colors that are sure to make you an eye turner on a beach. With a large sized style, Middles also best fits on bigger faces and gives perfect protection against sun glare, sand and water.

The Neutral Grey lens is available with black gold frame, and is perfect for especially bright and direct sunlight. Unlike ordinary grey lenses that flatten light evenly across the spectrum, this neutral grey offers rich color and contrast along with the highest available light production.

The HCL® Bronze lens comes with matte root beer color frames and is ideal for everyday variable conditions. This particular style is best for those who love a warm and subtle bronze tint.

The third style available in this series is the Maui Rose® lens with champagne color frames that give a subtle rose tint are excellent for fast moving sports.

“People at high performance sports need unmatched protection for their eyes, not to talk about comfort, convenience and style. Maui Jim’s Middles aims to offer more options to such people, and with color styles like never before, they are sure to catch the imagination of people,” says I Rahumathullah, managing director, Maui Jim India.

Priced at Rs 7,390/-, the Middles style is perfect for high-performance and active lifestyles with a shape of a modified rectangle.

Of course the sunglasses come with Mau Jim’s patented PolarizedPlus®2 color-infused lens technology that wipes out 99.9% of glare and provides 100% protection against harmful UV radiation.

About Maui Jim:
Maui Jim began as one man selling sunglasses on the beaches of Maui, Hawaii, back in the early 1980s. As local demand grew for sunglasses that provided advanced protection from the severe glare and UV rays of the Hawaiian sun – without distorting the beautiful colors of the Islands – the  company developed proprietary technology – PolarizedPlus®, which was later patented and subsequently enhanced to create the company’s newest technology, PolarizedPlus®2. 

Maui Jim was born with an original line of seven sunglass styles.  Up to 1991, the sunglasses were exclusively sold in Maui, Hawaii.  In 1991, the company was purchased by Hester Enterprises, and in 1994, Hester enlisted RLI Vision Corporation of Peoria, Illinois, to be the mainland distributor of Maui Jim Sunglasses for the ophthalmic market.  Maui Jim, Inc. was established in December 1996, when Maui Jim Sunglasses acquired RLI Vision. Today, the company sells more than 86 styles and 200 SKUs and is the fastest growing polarized sunglass maker in the world. For more information on Maui Jim, visit MauiJim.com or follow us on Facebook or Twitter at @OfficialMaui.