AND revived the 70’s era with its fashionable debut at Lakmé Fashion Week
- Parent Category: News and Stories
- Posted in: Fashion n Modelling on Thursday, 29 August 2013 12:35
Lakmé Fashion Week showcased an all new side of the AND woman, perfectly embodying the modern, independent working woman. With a blast from the past, AND whipped out its range of stylish contemporary outfits and accessories at its debut at one of the most coveted fashion weeks in India.
The celebrity studded front row had Mr. Kumar Mangalam Birla, Chairman, Aditya Birla Group; Sangeeta Bijlani, Gul Panag, Mugdha Ghodse, Sanjay and Ambika Suri, Namrata Shroff and Nishka Lulla amongst others.
The celebrities attended the show flaunting their favourite outfits from AND
1 Sangeeta Bijlani- Skater dress by AND
2 Gul Panag- Jumpsuit by AND
3 Sanjay Suri-Anita Dongre bandi and shirt
Breaking the myth of “all work and no play” AND’s collection can easily transform from a “day at work” look to a “night about town” look! Flattering cuts and designs combined with uninhibited versatility, the new collection effortlessly transforms from a classic work-wear look to a glamorous evening ensemble. AND provides you with a retro chic ensemble that captures the mood and imagination of the woman for all seasons!
Talking about AND’s latest Winter Festive collection being showcased at Lakme Fashion Week, Anita Dongre, creative director, AND, says, “We are happy to be showcasing the AND collection at Lakme Fashion Week, and what better way to mark our debut than with revisiting the boldness of the 70’s coupled with the subtlety of today.”
Bold colours, high waisted trousers, jeggings, skater dresses and playsuits a de rigeur for the 70’s, there’s a look to suit everyone’s sartorial taste on the ramp. The femmes fatales sashaying to live retro music brought alive the era associated with decadent style, Studio 54 and Disco. It was the 70’s that saw women as the original fashion risk-takers with the likes of Bianca Jagger, Cheryl Tiegs and Jane Fonda going vavavoom which the AND woman depicted at its ramp debut.
For fashion that is truly international, the Fall Winter collection from AND is distinct in style and functionality which can easily metamorphose from intellectual chic to luscious elegance with simple styling tricks.