Online jewellery players engage customers by giving personal experience for buying online jewellery
- Parent Category: News and Stories
- Posted in: Fashion n Modelling on Tuesday, 19 November 2013 07:13
The online jewellery players are now experimenting with the offline route - by opening lounges and kiosks to woo both online and offline customers. The online jewellery shopping is seeing an increasing trend in India. However, most of the customers still prefer to have a touch and feel of these products before making a purchase.
Players like StyleMyDiamonds.com and CaratLane.com follows a dual business model including e-commerce and multilevel marketing by setting up lounges in the Indian market for the customers to experience the service in a personalized manner. The customers can confirm the quality or customize the product they see online by simply visiting this lounge to look, touch and feel the products.
About Stylemydiamonds:
StyleMyDiamonds.com, the retail wing of Diamonds Factory, London specialises in allowing patrons to customise their jewellery with no additional costs. StyleMyDiamonds.com was incepted in 2013. The parent brand has its roots in London for the last 10 years and has been serving customers across 70 countries. It further expanded into USA, France, Germany and has now entered the Indian market with this e-commerce venture.
At StyleMyDiamonds.com, one can do all this at a price lower than that of readymade jewellery at retail stores. The entire experience is made easy with education and buying guides along with the option to engage in a live chat with theStyleMyDiamonds.com team.