Grasim unveilsspring-summer’15 ready-to-wear collection
- Parent Category: News and Stories
- Posted in: Fashion n Modelling on Wednesday, 18 March 2015 11:06
India’s homegrown and men’s lifestyle brand Grasim from Grasim Bhiwani Textiles Ltd., a subsidiary of Grasim Industries Ltd. and a part of the Aditya Birla Group, unfolds this spring with a relaxed vibe with its refreshing spring-summer’15 ready-to-wear collection. Understanding the growing needs of the rapidly evolving consumer of tier2&3 markets, Grasim now brings in a wide range of superior quality readymade garments, which are fashionable yet affordable.
With spring-summer comes the warmer weather and this calls for lighter textures and materials but not without a sprinkle of iridescent tones. Grasim’s latest collection offers a sweeping range of casual, formal and semi-formal shirts, casual and formal trousers in addition to T-shirts, which are being introduced for the first time. Fabrics used in the making of the range comprise of 100% cotton/ cotton blends and Poly Viscose blends have been used for formal trousers. Each product has an extremely soft fabric structure, which makes it ultra-comfortable to wear and reveals the natural fibre’s sophistication.
The high point of this collection is a crisp palette of exotic yellows, bold reds, rich hues of brown and shades of colonial green which sets the cool tone for high summer. These resplendent colours in natural stitched up cottons and linens, spiced with old world tailoring create a newindividual flamboyant style with an unparalleled urban ease.
Grasim always offers innovative products to men who believe in their own self and aspire to do great things in life. “Each product of this collection is uniquely engineered to immaculate style and unparalleled comfort for the self-made man. Keeping in mind the vibrant youth, we have infused a spirit of novelty in our line for the upcoming season.” saidAbhijitGanguly, Brand Director, Grasim.
“Grasim’s SS’15 collection is fresh and breezy and swings seamlessly from formal gatherings to casual evenings. This smart line exudes effortless elegance and combines high-quality craftsmanship with an attention for detail.” said Narendra Kumar Ahmed, Brand Advisor for Grasim.
The collection price ranges from Rs. 799/- to Rs. 1695/-.This collection will be available soon at all leading Grasim retail stores.
About Grasim:Brand Grasim, part of the Aditya Birla Group, is one of the dominant players in the ready-to-stitch over the counter fabric industry. Grasim has also ventured in to ready-to-wear category by launching readymade garments through distribution network and its exclusive showrooms. Today apart from an elaborate and well-established pan-India distribution network of 150 dealers and 10000 multi-brand outlets, Grasim has an all-India presence through 120 premium stores.