Celebrity chef Sanjeev Kapoor partners HomeShop18
- Parent Category: News and Stories
- Posted in: Product on Friday, 21 August 2009 00:00
Announcing the association with Wonderchef and speaking about how HomeShop18 is increasingly partnering brands to launch new products, Sundeep Malhotra, CEO, HomeShop18, said, “Our association with Sanjeev Kapoor started with the show Chef ka Tadka and is now being extended to Wonderchef.”
He further added “HomeShop18 prides itself as an interactive lifestyle network and retail destination, offering a curated assortment of exclusive products combined with top brand names. The channel incorporates experts, entertainment, inspiration, solutions, demonstrations, tips and ideas to provide an entirely unique shopping experience for its customers.”
Wonderchef product combinations sold on HomeShop18 include a Ballarini steamer and wok priced at an attractive price of Rs.3,490/-, almost 37% less than the MRP of Rs.5,528/-.Contents of the second product bundle include a frying pan, wok and a tawa which is priced at Rs.2,490/-, about 41% less than the actual MRP of the product.
Sanjeev Kapoor, renowned celebrity chef said, “The Wonderchef range is unique in two aspects: they are healthy to cook in, elegant to serve and because of their folding handles they are easy to stack and store. Today, homemakers are very conscious about the design and utility of the cookware and appliances they use and Wonderchef’s contemporary range keeps both these facets in mind. By tying up with HomeShop18 and launching this special show, we will be able to show customers our superior edge by demonstrating the unique features of our products.”
HomeShop18 will launch these products through an interactive show, where Sanjeev Kapoor will cook healthy and tasty recipes using these appliances, thus educating the consumers on the use of the product.
The show will feature exciting product combinations at unbeatable prices only for HomeShop18 customers. Customers will also receive a complimentary copy of Sanjeev Kapoor’s cook book when they purchase a Wonderchef product. The show will be aired from Monday to Friday at 11:30 am and 9:00pm respectively.