Indian fans raise royal toast with Kevin Pietersen

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Parent Category: News and Stories

Posted in: Product on Saturday, 29 August 2009 00:00

25 lucky Indians got a chance to raise a ‘royal’ toast with the one of the most exciting and gifted player of his generation, Kevin Pietersen. The Royal Challengers player met his fans from India at the Cinnamon Club in London, who got this opportunity of a lifetime through the Whyte & Mackay 13 th Man activation.

Whyte & Mackay Special, the latest addition to the Whyte and Mackay portfolio in India, is a scotch whisky with a rich heritage stands true to its philosophy of ‘a little extra works wonders’- giving an exquisite experience of a seductively smooth flow on the palate.

Whyte & Mackay is the Scotch whisky of choice for England’s leading batsman, Kevin Pietersen. Kevin swapped his bat for skewers at the event as he cooked up kebabs for 25 Whyte & Mackay customers flown in from India.

The Cinnamon Club’s top chef Hari Nagaraj then served a tantalizing three-course meal complimented by the Whyte & Mackay range for all the guests.

The Whyte & Mackay 13th Man activation that ran during the IPL 2009 invited cricket enthusiasts for an opportunity to rub shoulders with Kevin Pietersen by ordering Whyte & Mackay Special at select outlets across the country. The promotion received tremendous response and ‘a little extra worked wonders’ for the privileged 25 with a trip to London and a dinner with the star player.

Whyte & Mackay Special is available at all premium retail outlets and on premise outlets across the country at approximately Rs 1200/ for a 750 ml bottle.