A perfectly tailored new fragrance DUNHILL CUSTOM

Parent Category: News and Stories
Posted in: Product on Tuesday, 21 June 2011 00:00

dunhill CUSTOM, the new signature fragrance from the house of Alfred Dunhill. It is the first initiative from dunhill to appeal to the connoisseur and features breakthrough innovation with a cap that can be customised.

Distinctive and expertly balanced, dunhill CUSTOM reflects dunhill’s own brand philosophy of stylish, masculine, sophistication and understated luxury built on tradition.

The iconic dunhill CUSTOM bottle is a classic form and beautifully complements the architecture of dunhill’s other fragrances to create the ultimate masculine luxury. A solid glass flacon with square shoulders, clean lines and heavy monogram-embossed bottom base it has real weight. The subtle grip on the sides reference Alfred Dunhill’s fascination with automotive and enable easy grasp. The breakthrough innovative cap allows for expression of individual style or creates the ultimate gift.

The scent is expertly balanced with distinctively subtle notes of wood and spice that, just like well cut clothes, make it feel tailor-made.

Perfume note
Top: English Pippin apple
Heart: Spicy Black Pepper
Base: Cedarwood and incense

The crisp freshness of quintessentially English Pippin apple, in the top note makes it timeless and classic. This harmonises perfectly with the intrigue and subtle sparkle of Spicy Black Pepper at its heart. Finally, the unquestionably masculine base of warm Cedarwood and incense creates an elegantly, assertive fragrance. The attention to detail applied, as if the fragrance is perfectly tailored to the individual, sets its wearer apart with sophistication and elegance. It provides something special versus something every day.

“It is a perfect blend of classic masculine ingredients,” says Will Andrews, Fragrance Scientist from dunhill’s Fragrance Creation Team.  “The main note of English Pippin Apple delivers a wonderful zingy freshness to the top note. This is built further by the spicy black pepper at its heart which creates its intriguing masculine energy. Its signature Incense and Woods make it warm and personable and the Apple gives a nod to English sophistication.  The ingredients are all timeless but have been beautifully blended to evoke the sensual discoveries of a refined and sophisticated modern gentleman on a sultry evening. Not just a statement fragrance, it almost feels like a personal signature.”

Available: Across all leading lifestyle stores in India.

Price: Rs 3,225/- to Rs 4,100/-