Schwarzkopf Professional Launches Essensity; Professional All Natural Hair Care Range

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Parent Category: News and Stories

Posted in: Beauty n Fitness on Tuesday, 20 March 2012 00:00

Schwarzkopf Professional, the hair care division of Henkel India launched Essensity, their latest offering for the hair care segment. Essensity is Schwarzkopf Professionals latest hair colour, care and styling range. With zero ammonia and odour, the new range is positioned as a high performance professional brand inspired by Nature.

Using 90% naturally derived ingredients, Essensity is performance completely powered by nature that enhances quality and style. Using the latest technologies, Essensity ensures that its ranges of products are completely free of ammonia, parabens, formaldehyde derivatives and silicones. The colour range offers 100% grey coverage while providing four levels of lift giving more volume, vibrancy and shine. The Essensity range stabilizes the hair structure during the colouring process and helps protect against the external factors ensuring lasting shades.

At the heart of Essensity is the latest breakthrough in hair technology, the AMEA Technology, it stands for the synergetic combination of two alkalising agents that provides a unique composition that maximises benefits to hair. Natural ingredients like ectoin, grape seed, oil, bee wax and other elements help nourish and improve quality of hair. Essensity contains pure certified organic essence drawn through innovative extracting methods.

Launched in India jointly by Mr. Robert Seah, Regional ASK Director, Asia, Schwarzkopf Professional and Mr. Murali Sundar, General Manager, Schwarzkopf Professional India, Essensity will cater to the consumer who wants the right balance in hair care with natural ingredients backed by high performance.  

Commenting on the launch, Mr. Robert Seah said, “Essensity is a wonderfully unique product that we have spent a lot of time and care in creating. It will be our endeavour to go beyond expectations on performance while being free from all harmful chemical ingredients like silicons, paraffin and ammonia.”

Mr. Murali Sundar, General Manager, Schwarzkopf Professional India added, “Essensity is positioned for the customer who prefers to get both healthy and exceptional performance together in hair care. Essensity comes at the right time with an apt bouquet of products and technology for the Indian consumer fulfilling all needs of the segment.”