Philips launches hair styling products with Kareena Kapoor as its brand ambassador

Parent Category: News and Stories

Posted in: Beauty n Fitness on Wednesday, 03 October 2012 12:16

Philips launches hair styling products with Kareena Kapoor as its brand ambassador

Philips, India’s leading lifestyle brand, added a triple “wow” factor to its hair care category with the announcement of Bollywood style icon Kareena Kapoor as its brand ambassador for the hair care range, the launch of the Philips Intelligent styling range of hair care products, and the publication of Philips Vogue Veda, a hair styling guide, created by Andy Uffels, Global Philips styling expert and top fashion stylist.

True to its name, the Philips Intelligent hair styling range combines intelligence and style to help women create their own ‘wow’ hairstyles at home. Backed by advanced technology and consumer research to understand the styling needs of Indian women today, Philips offers four new hair styling products that ensure quick and easy home hair styling without any hair damage. The new range comes with a step-by-step smart style guide - Vogue Veda –by Kareena Kapoor to help create multiple styles.

“Kareena embodies today’s woman, who believes she can have it all. At Philips, we endeavour to give women this freedom, and who better to endorse these ‘Intelligent Beauty Products’ than Kareena Kapoor, a woman who truly represents the beauty with brains image”, said Aarushi Agarwal, director marketing, personal care, consumer lifestyle, Philips India. “We believe that the Vogue Veda along with the Philips Intelligent hair styling range would empower women to experiment and always look their best. In about 15 minutes, you can make a bad hair day into a wow day, with the help of Kareena, Philips Intelligent Styling and Vogue Veda.”

Talking about her association with Philips, Kareena Kapoor, Bollywood actor and Philips India’s women’s hair care range brand ambassador, said, “It’s the first time a celebrity is endorsing a hair styling range and I am proud to be associated with Philips.”

The Philips Intelligent styling range includes a multitude of products suiting different style needs:

Multi-Styling - A style that requires a combination of straightening, curling and drying.

·         HP8651: This is the only air styler in India and offers the convenience of a brush and a hair dryer bundled into one devise leaving your second hand free. Also it has innovative attachments like retractable bristle brush for easy release and bouncy waves and straightening comb for quick volume and shine in hair. In sum it has 5 different attachments which allows you to make 5 different hair styles. The product is priced at INR 2495/-.

Curls and Bounce –

·         HP8618: This is an intelligent conical curler has one of its kind sStyle sensor that beeps to tell you when the curl is ready so that you have the perfect curl without the risk of overheating. Being conical, it allows you to choose either tight curls or waves according to your look. It has a cool tip for easy handling and a temperature and curling time display that lets you customise the style to your hair type. The product is priced at INR 2295/-.

Straights and Shine –

·         HP8339: This is a pro care straightener, which comes with temperature precision technology and Philips proprietary EHD (Even Heat Distribution) that allows for precise straightening without the risk of damage. It also comes with a temperature display and a restyling mode. The restyling mode lets you touch up the style and make it perfect without the worry of overheating of hair. The product is priced at INR 2995/-.

Blow and Shine –

·         HP8202: This is a salon shine care, It comes with thermo protect and Philips proprietary EHD (Even Heat Distribution) that lets you style hair without risk of damage. With a six heat and speed settings with an additional feature of ion conditioning for extra shine and moisture lock. The product is priced at            INR 1945/-.

In addition to the four new products, the range also offers a new Ionic Gift pack HP8299, which comes bundled with a hair straightener and a blow dryer. Both these products have ion conditioning, the technology that’s helps bring extra shine and protects hairs moisture. The dryer works at 2000W power and comes with six heat and speed settings while the straightener operates at 210 degree Celsius to offer damage free styling. This combination offer is priced at INR 2995/-, which is approximately an INR 1000/- saving on buying them separately.