Discover oriental secrets of haircare with mythic oil by L’Oreal Professionnel

Parent Category: News and Stories

Posted in: Beauty n Fitness on Tuesday, 19 March 2013 09:51

The potent beautifying power of oils has been known to women for centuries. Oils are powerful nutritive and protective agents. They enrich your hair and help in retaining the moisture, giving your hair a great luscious look and shine.

No one knew this better than the people of the orient, who transformed this knowledge into legendary traditions. These oriental hair care secrets, which used to be at the heart of cosmetics for the empresses of the ancient world, are now yours with mythic oil by L’Oreal Professionnel. 

Mythic oil, launched globally in 2011, took the haircare world by storm and continues to be the star product of L’Oreal Professionnel.

And now, it is set to transform into a total haircare platform, with Rich oil, mythic oil shampoo, mythic oil masque and purifying oils coming to 

the Indian shores Turning sublime haircare gestures into enchanting, indulging moments, mythic oil promises strong and beautiful hair.

Mythic oil products have proven to be suitable for all hair types from fine to thick. Born 

through the confluence of L’Oreal’s hair expertise and partnerships with leading 

hairstylists, this is a multi-sensorial haircare experience that brings together ancient rituals 

and modern technology to appeal to your senses as well as your emotions.

Inspired by the early oriental rituals of blending oils into concoctions known as ‘Oils of 

life’, each mythic oil product reinvents this tradition just for you. The uses and benefits of 

the products are as follows:-

Rich Oil:Rich oil is a perfect blend of two essential oils, rice bran oil and argan oil. While rice bran oil is known for its intensely moisturising and regenerative properties, argan oil is known for deeply nourishing and disciplining properties. Together they are mixed in a rich, wrapping texture, which provides rebellious tresses with deep nourishment, anti-frizz 

protection and makes them soft, smooth, shiny and effortlessly detangled. Rich Oil can be used as both a construction and a finishing product.

Shampoo:Mythic oil shampoo is an alliance of argan oil and cotton seed oil. The wholesome powers of cotton seed oil have been documented even in early Hindu remedy books, while argan oil has 

been the guarded beauty secret of European women. They come together to deeply cleanse and 

rejuvenate the hair. Also, the oily texture of the shampoo lends an opulent shine to the tresses 

and makes them look alive and radiant. 

Masque:The mythic oil masque, like the shampoo, is a brew of argan oil and cotton seed oil. It is to 

be used as a finishing product, after a nourishing wash with the shampoo, for a comprehensive cleansing experience. Its rich, creamy texture gives a new life to your hair, 

making it glow like never before.

Purifying Oils:

The purifying pre-shampoo concentrate is a powerful alliance of three essential oils, citrus oil, cypress oil and tea tree oil. As part of the mythic oil back bar service, the concentrate offers an intense and refreshing experience. It treats the scalp with a gentle soothing effect and gives the hair a new vigour.

About L’Oréal Professionnel:

IT ALL BEGAN WITH THE HAIRDRESSER.  IT ALWAYS WILL.

Since its creation, they have been committed to providing salon professionals with only the best in art, technique and technology.

Each day, they strive to provide new development 

opportunities for Indian hairstylists through superior products, innovative marketing, advanced 

education and access to a worldwide network of leading hairdressers.

 What makes them unique?

•         The expertise of the number #1 professional brand worldwide that invented modern hair color in 1909..

•         The experience of building successful business partnerships with over 1 million hairdressers worldwide

•         Leading research & development capabilities generated by 2,900 scientists in Paris, New York and Tokyo, earning 50  new patents each year.

•         The unique combination of L’ORÉAL 

PROFESSIONNEL link to Parisian fashion and a  close connection to Indian hairstylists.