Lotus Herbals launches The Perfect Smile Campaign to support Smile Foundation

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Parent Category: News and Stories

Posted in: Beauty n Fitness on Friday, 07 November 2008 00:00

India’s leading natural beauty care brand, Lotus Herbals has launched its first socially responsible marketing campaign called “The Perfect Smile” to promote its latest offering of Natural Lip Moisturizers called “Lotus Herbals Lip Therapy”.

Lip Therapy has a highly active moisturizing formula based on botanical extracts and provides longer lasting comfort and smoothness to lips due to high Shea butter content.

It is available in six exciting natural flavors; Cocoa, Vanilla, Velvety Rose, Fresh Mint, Cherry & Chocolate, and comes in a convenient to use twist-up stick under the price Rs.85/.

“The Perfect Smile” campaign supports “Smile Foundation” by donating a percentage of the sales proceeds from each of the six “Lip Therapy” variants, to Smile Foundation. This campaign aims to engage all the consumers and trade partners of Lotus Herbals in doing their bit for the society.

Smile Foundation is a National level development organization that works for the health and education of underprivileged children across the country. It has a bandwidth of 90 credibility certified partners, 20 leading institutions, and 945 schools, spread across 85 locations in 21 states of India; besides thousands of sensitized and privileged citizens across the globe.

Lotus Herbals, since its humble beginnings in 1993, has always been trusted by its consumers for its pure and honest formulations. “Strength of Purity” is what Lotus Herbals stands for and this has been the philosophy and the culture of the company in every aspect of its functioning.

Lotus Herbals also believes in giving back to the society and thus has engaged in this association with Smile Foundation.

The Lip Therapy aims to give the perfect smile to its consumers and Lotus Herbals believes that a perfect smile is that which makes one smile in return, because it is reflected straight from the heart and comes from the satisfaction of having done something good.

Lotus Herbals is also coming together with Smile Foundation on other projects as well. Lotus Herbals Lip Therapy is available at beauty and department stores all over India