Mary Kay to invest approx $20 million in India

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Parent Category: News and Stories

Posted in: Beauty n Fitness on Wednesday, 07 January 2009 00:00

America’s No.1 cosmetics company, Mary Kay Cosmetics India Pvt Ltd. has announced its investment plans of US $ 20 million in India. The company also unveiled its TimeWise Cellu-Shape Contouring System & MK Men skin care range in Indian market in an event held at The Lalit, New Delhi.

The company has also launched the most in-depth and sophisticated makeover tool, which is currently available as the Mary Kay® Virtual Makeover. This unique tool will allow users to upload their photo for a state-of-the-art, personalized makeover.  This free of cost, fun tool will allow them to play with colour and create custom looks to suit their style. Users also can select hairstyles and hair colours (even highlights) to change their look even more.

Speaking on the occasion, Hina Nagarajan, Country Manager, Mary Kay India, says, “With the Mary Kay® Virtual Makeover, women can try colours on before they buy them.  This incredible new online tool offers women a fun, risk-free way to experiment with and create new colour looks – from the everyday to the outrageous!  And best of all, it’s free and easy to use.”

With the company’s mission to enrich women’s lives, Mary Kay India launched the internationally acclaimed ‘Model of Beauty’ search campaign. The 4 winners of the campaign have been given a free makeover by Gopika Pillai, a professional photo shoot by Sameer Parekh and an opportunity to be featured in the 2009 January Look Book and Mary Kay India web site apart from other great prizes.
 
On the occasion, Mary Kay proudly handed over a cheque of the proceeds from ‘Beauty That Counts’ Apple Berry Lipstick Global CSR campaign to Dr. Kiran Bedi’s NGO, Navjyoti India Foundation to support the cause of computer literacy for the underprivileged girls. This is yet another initiative by Mary Kay towards enriching women’s lives.

“We, at Mary Kay, are committed to enrich the lives of Women in every way including our association with Dr. Kiran Bedi’s NGO Navjyoti Foundation. We are very excited to expand our portfolio, as the demand for our products is ever growing. The “Model of Beauty" search is a unique platform for women from all walks of life to demonstrate their inner beauty, a dimension we celebrate at Mary Kay,” adds Ms. Nagarajan.