Schwarzkopf Professional unveils Hair Spa Therapy

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Parent Category: News and Stories

Posted in: Beauty n Fitness on Friday, 20 February 2009 00:00

Schwarzkopf Professional, the leader in the hair-care industry, unveiled their range of Hair Spa therapies for the perfect hair nourishment & care.

Najeeb Ur Rehman, National Technical Head – Schwarzkopf Professional was there along with the guest speaker, Samantha Kochhar ,Creative Technical Director , Pivot Point, to demonstrate how the Schwarzkopf Professional Spas' rise above all other hair related treatments and proves to be the most effective and intense one by strengthening the hair follicles, and revitalizing the roots.

According to Najeeb Ur Rehman, "Hair fashion has leap frogged into a whole different dimension today. Through the Schwarzkopf Professional Spa Therapies, we have imbibed all the essential ingredients for the chic & extravagant looks delivering desirable, wearable & gorgeous hair styles." 

Also present at the launch were well known celebrity stylists like Asif Rajan from Asif the Salon, Coleen Khan from Coleen's Hair & Beauty Salon, Sonali Mirchandani, Sandhya from Salon Exqusie, Osh & Adhuna from B-Blunt & Agnes from Butterfly Pond to name a few.

Samantha Kochhar, Creative Technical Director – Pivot Point said, "The Schwarzkopf Professional Hair Spa is a one stop solution that helps address specific hair problems with tailor made massage techniques. To me the ingredients used in the products are the hero."

The different hair- spas are followed up by specific massage techniques. About the spas: 

• Extra Care hair Spa: Extra Care hair spa takes ultimate care of damaged and weak hair follicles with its unique combination of Proteins & Silicone Oil. This spa primarily consists of Curatec proteins which works effectively on the cuticle and cortex of the hair thus significantly strengthening the hair from within.

• Color Shield Spa: The color shied hair therapy with its strong color stabilizers and sulphate-free ingredients works wonders on chemically treated hair. This contains Sodium PCA & Polyquarternium 37 which locks the color pigments to maintain the color shades for longer.

• Moisture Boost Spa: Hair exposed to dust & dirt, bad weather condition, blow-dryers & straighteners are treated aptly with the Moisture Boost Hair Therapy. Ingredients like milk proteins & Panthenol Complex help balance & retain the natural moisture and prevents dehydration in the hair structure.

• Smooth 'n' Soft Spa: This contains a Smooth Care and a Glazer Complex which spreads uniformly on the scalp and coats the hair with a fine layer thus smoothening down frizzy and unmanageable hair. It also prevents breakage of brittle hair thus making hair strong and resplendent.

• Dandruff Control Spa: This hair spa has Octipirox™ which is by far the most effective ingredient to fight against ones dandruff worries. This inhibits the dandruff causing germs and formation of visible flakes thus leaving behind a long-lasting clean and healthy scalp.

• Growth Enhancing Spa: The ingredients in this Hair Spa Therapy stimulate the energy metabolism of the hair roots, adds strength & activates hair growth. It increases the growth activity of hair making it grow faster and longer and also delays premature hair loss.

• Ever young Hair Spa: The combination of Q10 & Collagen in this Hair Spa Therapy helps to counterbalance the effects of aging by restoring and nourishing ones hair, bringing it back to its youthful composition, from within naturally. 

All these hair spa therapies were demonstrated on Indian models jointly by Ms. Samantha Kochhar, Creative Technical Director – Pivot Point & Najeeb Ur Rehman.

Speaking on the launch, Murali Sundar, Country Manager – Schwarzkopf Professional India said, " I feel each therapy is an indulgence that is one of its kinds with the use of luxurious products from the Bonacure range and the combined use of an exclusive and unique range of massage techniques that have been tailor made and designed specially to make the spa much more effective."

On the whole, the event was a great success and the stylists & fashionistas in the audience were richer from the experience.