Schwarzkopf Professional unveils Essential Looks 111 Edition

• 
• 

Parent Category: News and Stories

Posted in: Beauty n Fitness on Wednesday, 13 May 2009 00:00

Schwarzkopf Professional, the hair care major, unveiled their Essential Looks “111 Edition: Part 1” collection in Chennai. Najeeb Ur Rehman, National Technical Head – Schwarzkopf Professional unveiled the collection and demonstrate how the edgy styles were created.

The ‘111 Edition: Part 1 Collection’ takes its inspiration from the world of haute couture and is inspired from the fashion weeks of London, Paris, Milan and New York. The hair care giant features four distinctive hair styles this season. The last decade has established Essential Looks as a common international hair language of fashion motivated style, designed to gift hair professionals with the essence of seasonal inspiration.

Essential Looks 111 Edition: Part 1 Collection is presented in four fashion moods: Glamazon, Sunday Best, 80’s Dance, Rounded form.

“Each of the four fashion moods identified have been expressed in three ways. Essential Trend is an undiluted, fashion forward look. This season hair plays such a strong part of the overall fashion directions, that it is an essential part of everyone’s styling mantra. There is a high-energy vibe running through both fashion and hair, with quirky and sensual looks that translate across both haute couture and more wearable styles,” said Najeeb Ur Rehman, National Technical Head, Schwarzkopf Professional. All these looks were given to Indian models who walked the ramp as part of the grand finale to a glamorous evening.

Speaking about the Essential Looks Show Murali Sundar, Country Manager - Schwarzkopf Professional, India said, “Essential Looks boasts of a whole decade of stylish cuts and colours that have accurately captured the fashion moods and it has never strayed from its primary purpose of giving the clients usable and accessible interpretations from the catwalk and this time is no different. All this makes Schwarzkopf Professional a trendsetter in the Indian grooming scene.”