THE BODY SHOP TURNS ITS FOCUS TO INDIA

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Parent Category: News and Stories

Posted in: Beauty n Fitness on Friday, 24 December 2010 00:00

India, one of the fastest growing markets for The Body Shop, receives international attention as global CEO Sophie Gasperment visits the country to celebrate the brand’s journey through the last four years.

“I am extremely thrilled to visit India, one of the fastest growing economies in the world.  India is a key market for the brand and by 2014 we aim to multiply the number of transactions by ten and to increase the number of people who will experience The Body Shop brand to fifteen million.  In only four years, The Body Shop India has performed exceptionally well and has already reached the remarkable milestone of fifty-five stores,” she uttered.

Already with 55 stores in 23 cities, the original natural and ethical brand plans to continue opening more stores through India, making its innovative and 100% vegetarian products accessible to the nation.

The strategic business decision taken to market The Body Shop range of naturally inspired high quality products at a price that is accessible and affordable to customers in India has witnessed an excellent response.

Over the next four years, The Body Shop plans to increase its store numbers to 150 stores in India; reaching 100 stores within the next two years alone. This next expansion phase involves opening stores in Tier 2 and 3 cities when the retail opportunity arises.