NOMARKS unveils a new Age-Specific Skincare Regimen that helps maintain and improve skin health

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Parent Category: News and Stories

Posted in: Beauty n Fitness on Friday, 25 February 2011 00:00

NOMARKS, the leader in the anti-marks category consolidates its Skincare portfolio and brings to market a revamped range under the aegis of its ‘Age-Specific Skincare Regimen’. The makers of NOMARKS, OZONE Ayurvedics firmly believe that external and internal environment affect the appearance and the condition of the skin, indicating the speed at which it is aging.

Use of right skincare products at the right time supports the natural functions of the skin and aid in improving and maintaining skin health. The approach adopted under this new age-specific regimen is : Prevent Skin Problems, Maintain Skin Health and Repair Skin Damage.

The NOMARKS Skin Care range, consists of Crèmes, Face Washes, Scrubs, Packs and Soaps in four variants – for TEENS, for YOUTH, for 25+ and for All Ages. These products cater to the daily skin care needs of girls and women across all ages. While the biological clock cannot be stopped, a regular use of these products helps maintain the glow, radiance and softness of the young skin.

Commenting on the launch, Mr. S.C. Sehgal, Chairman and M.D., OZONE Group said, “It has been our constant endeavor to bring innovative beauty products to the market that would appeal our discerning consumers. Based on the changing needs and lifestyle patterns of the consumers of today, we have developed this new Age-Specific Regimen and in line with the NOMARKS tradition, we are confident that the new Range will also prove to be category-defining.”

Dr. Uma Singh, Medical Director, OZONE remarked, “The skin cannot be labeled as a particular type. Usually skin functions normally, but it is the decisions we make about our lifestyle and the environment that we live in which causes it to become excessively Dry or Oily. Our skin is the mirror of our health – we should understand what it is telling us and respond to those messages, knowing what our skin needs and when it needs it.”

As we age, our skin undergoes a rapid cell turnover with new cells being produced and the older ones maturing and dying. The rate at which the skin replaces the older cells, decreases with age. It may fall down to as low as 50% in the ages between 26 and 50 years.

Furthermore, the fibroblast cells within the skin stop producing elastin after puberty, resulting in loss of skin elasticity, reduced tone, fine lines, wrinkles, thinning of the skin and reduced flexibility. NOMARKS Age-Specific Skincare Range products contain powerful anti-oxidants to help prevent damage from free radical activity, protect the skin against future damages and provide significant protection against inflammation from both the outside and the inside.

About the range:
NOMARKS TEENS:
During teenage, the skin is at its peak but it's important to prepare for the ageing process by taking preventive measures against future damage. The products in this range are meant for protection against aging and prevent teenage problems like acne, pimples and other oily skin problems.

NOMARKS YOUTH:
During youth, dead skin cells are not as easily shed and external factors cast greater impact on the skin, leaving it looking dull and lifeless. Nourishment is the key for skin care for youth which is well taken care of by these products, formulated especially to maintain an even Skin-tone, and prevent photo-ageing.

NOMARKS 25+:
During this phase, the skin starts to show signs of ageing, like - fine lines, Wrinkles, increased loss of Elasticity, Uneven Pigmentation and Inflammation. This range is enriched with the Anti-Ageing, Antioxidant and Skin-Brightening ingredients designed to repair and support the mature skin, addressing hyper-pigmentation, dark spots, fine lines and wrinkles.