ITC Vivel launches its unique range of soaps

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Parent Category: News and Stories

Posted in: Beauty n Fitness on Saturday, 06 August 2011 00:00

ITC’s leading personal care brand, Vivel, has introduced a new range of soaps for a luxuriating bathing experience, Vivel Luxury Crème. 

Vivel Luxury Crème is the amalgamation of evolving consumer need for multiple skin benefits from a soap and intensive research & development to address these needs. The new range of soaps brings about a revolution in the personal care space by offering one of the first ranges of soaps enriched with real butter provides moisturisation and an irresistibly soft buttery experience!

Vivel Luxury Crème is available in two variants – one enriched with Shea butter, known for its deep moisturizing properties; and the other enriched with Olive butter, an ingredient renowned for its moisturizing as well as its anti-oxidant properties. 

In addition to the renowned skin properties of the exotic Shea and Olive butter, Vivel Luxury Crème has the unique skin care active, Actipro – N, whose clinically proven ingredients provide Total Care through Nourishment, Protection and Moisturisation to the skin.  More than 6 years of intensive consumer research and R&D and tested with hundreds of consumers, the new Vivel Luxury Crème range of soaps reinforces ITC’s commitment to world-class quality.

Another imperative is the fragrance of soap. Infused with essential oils like cedarwood, pine and clove, the fragrance of the Vivel Luxury Crème soaps charms your every sense!

Vivel Luxury Crème presents an innovation in soap packaging in India that is the epitome of consumer convenience. The soaps are packed in a well crafted double layer packing with a flip top carton which helps in preserving the freshness and the fragrance of the soap.

A first-of-its-kind as an added consumer delight, Vivel luxury Crème gives consumers an insight into the product story, its fragrance and its skin benefits through a product information card that is a part of every soap pack.
 
Price: Rs.25/- for 100gms pack.

Available: Across retail outlets pan India.