First Blender's Pride Jaipur International Fashion Week
Storm Fashion presented the first Blender's Pride Jaipur International Fashion Week (BPJIFW) held between15th to 19th at Clarks Amer; witnessing participation from 22 designers from all over the country. The Honorable Minister of Tourism, Government of Rajasthan, Smt. Bina Kak formally inaugurated the fashion event gracing the occasion with her presence. The day one of the BPJIFW was flagged off with a pulsating show by Delhi based designers Rahul- Gunjan, who dipped into the royal heritage of Rajasthan to create a craft and textile rich collection while the culmination witnessed the Delhi based celebrated designer duo Ashima- Leena showcasing the royal collection inspired from the splendor of Rajasthan. Day two treated Jaipur to a very vibrant showcase of men's fashion. Flagging off the evening with Shahid Amir's formal wear, the day witnessed Jaipur based designer Himmat Singh's interpretation of the Maharaja 2010 look. Day three treated Jaipur to a very colorful collection by 4 very talented designers. The evening shows were Flagged off the with Mayyur Girotra western & Indian collection followed by Ankita Chaudhry of Saaj who presented a very colorful collection inspired by Peacock, the day also witnessed Jaipur based designer Aruna Singh's interpretation of royalty at Pushkar Mela and Niki Mahajan presented a rich & vibrant collection juxtaposing rich heirloom with modernity. Day Four had XYLO by Megha Grover followed by James Ferreira who presented a very colorful collection inspired by sharp tailoring techniques. The day also witnessed renowned designer Charu Parasher's interpretation of the royal Rajwada on the ramp while Archana Kochar presented a rich & vibrant Indian wedding collection in its full glory. On day five, Asha gautam of vinayak kutir opened the show showcasing exquisite ethnic bridal wear. The show was then followed by a charity show to raise funds for NGO UMANG run by Tourism Minister Bina Kak. Successful completion of event witnessed an after party where all the party grooves' shook their legs to bolly-house music. Sowing the seed of fashion awakening and making small cities fashion capital as well, Storm Fashion Company promises to comeback in with fashion weeks in other part of the country as well.