Silvostyle ties up with Bajrangi Bhaijaan for merchandising theofficial BajrangiBhaijaan pendant

Parent Category: News and Stories

Posted in: Entertainment on Wednesday, 05 August 2015 10:33

Silvostyle, in association with Bollywood superstar Salman Khan’s first home production‘Bajrangi Bhaijaan’forays into movie merchandising by exclusivelylaunching the official Bajrangi Bhaijaan pendant.

This pendant by ‘Silvostyle’ is beautifully crafted and cast in 60% silver. The design of the pendant is the replica of the pedant designed by Ashley Rebello and worn by Salman Khan’s character in the movie.

The pendant is available in two sizes i.e. 2" priced at Rs.1195/- and 1.5" priced at Rs.795/- and comes with a 30" black thread, just the way the superstar is seen wearing in his upcoming film ‘Bajrangi Bhaijaan’.

The originality and authenticity of this stunning piece comes from the fact that it comes with a personal message signed by Salman Khan. The pendant comes in a stylish Silvostyle boxenclosed with a special card autographed by Salman Khan.

In the film, the pendant is gifted by Kareena Kapoor, who actsRasika in the film, to Salman Khan, who plays Pavan in the film. With this trendy and fashionable pendant, Silvostyle aims toreach and touch the heart of millions of SalmanKhan fans across the nation.

The pendant will be available across all Silvostyle, P. N. Gadgil Jewellersand Being Human stores, and online exclusively on Amazon India. The on ground presence will be about 120 outlets across the country. In a first, amazon.in has opened pre-bookings for the pendant and the response to advance bookings has been overwhelming.

“Being in the silver jewellery business, we seean immensegrowth opportunityfor Silvostyle to be associated with a blockbuster like Bajrangi Bhaijaan and Superstar Salman Khan’s maiden home production. Hollywood and Bollywood have always been great influencers and have set trends right from the advent of the superhero merchandise, be it accessories, toys, bags, watches, clothes, jewellery etc. We have also exclusively tied-up with the ecommerce shopping portal Amazon, as it is the largest online shopping platform currently.We feel that our collaboration with Bajrangi Bhaijaan, Amazon andInoxwill help us broaden the scope of our brand Silvostyle. Salman Khan is a trend setter and a fashion icon with a huge fan base that followsthe actor’s every style: be it Robin Hood Pandey’s Dabbang look or the French beard in Kick.Silvostyleis the official manufacturer of the Bajrangi Bhaijaan pendant;it feels great to be a part of this trend setting move andwe hope to reach out to larger audiences”, said Prasad Kapre, CEO and Director, Style Quotient Jewellery Pvt. Ltd. (Silvostyle)

Salman Khan said “Both the movie Bajrangi Bhaijaan and the pendant are very close to my heart. It is a pleasure to partner with Silvostyle for the official Bajrangi Bhaijaan pendant. I got a lot of requests for the pendant from fans and I am happy to say the official pendant is now available.”

“Amazon.in, is India’s one of the largest online stores;we are the perfect partner to launch the exclusive Bajrangi Bhaijaan pendant. With our fast, easy, convenient and reliable shopping experience, we will be able to deliver the merchandise to more than 19,000 pin codes. It’s exciting to be able to reach out to a wide fan-base of Salman Khan through our trusted online platform and we look forward to seeing a great response from our consumers”, says the spokesperson of Amazon.

About Style Quotient Jewellery Pvt. Ltd. (Silvostyle):

Style Quotient Jewellery Pvt Limited, are creators of exquisite silver jewellery. This in-house brand is functioning under the leadership of Prasad Kapre, a world-renowned visionary in the Indian jewellery industry. Silvostyle specialises in unswervingly creating unique and quirky oxidized and sterling jewellery pieces through techniques like tassel stamping, enamelingg as well as Jadau with aesthetic designs, innovative techniques and craftsmanship aiming to create a ‘Jewelvolution’ (revolution of jewellery). Catering to women from all walks of life their intricate and contemporary designs are chic yet affordable.