John Abraham Flags off the Castrol Power1 Passion Hunt

Parent Category: News and Stories

Posted in: Entertainment on Monday, 09 February 2009 00:00

Castrol Brand Ambassador,  Actor John Abraham, flagged off the Castrol Power1 Passion Hunt, in Mumbai, in search of India’s ‘Most Passionate Biker’.

The Castrol Power1 Passion Hunt will enable biking enthusiasts across the country to come together to showcase and share their passion for biking and also vie for the title of the “Castrol Power1’s Most Passionate Biker”. The contest preliminaries will be conducted in 8 cities (Pune, Mumbai, Ahmedabad, Delhi, Kolkata, Hyderabad, Chennai and Bangalore) and the grand final will be held in Delhi.

The preliminary rounds will include a test of biking skills, style quotient, biking knowledge and overall passion for biking. The winner of these rounds will then compete against each other at the finals which will be held in April. The winner of the All India title of “Castrol Power1’s Most Passionate Biker” will win a Yamaha R1 Superbike which will be handed over by John Abraham.

Speaking at the Press Conference to announce the event, A S Ramchander, Executive Director, Castrol India Limited, said, “Castrol Power1 Passion Hunt will give us an opportunity to further strengthen our relationship with our consumers and give them an opportunity to experience the passion of motorcycling and the performance of the Castrol brand”.

Members of the xBhp team, one of India’s leading biking communities, will partner with Castrol to judge the event and determine the finalists and the eventual winner. This team will travel across India through 17 cities to promote the event and talk to bikers about the passion of biking.