Backless Bra - Makes a Reality for the Busty

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Parent Category: News and Stories

Posted in: Fashion n Modelling on Friday, 25 April 2008 00:00

Published on Monday, 30 November -0001 00:00

Written by Agencies

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Summer fashion can send any woman unable to dispense with a bra running for the hills. Whether it is something strapless, backless, a halter, or anything else where the sight of visible bra straps is less-than-lovely, these sexy looks seem difficult, if not impossible to pull off if you are not flat-chested and able to go bra-less.

While bra manufacturers have certainly acknowledged the conundrum of wearing a bra with strapless or halter tops and have come up with a host of bra solutions (silicone-lined underwire, straps that go around the neck instead of the shoulders, to name a couple), when it comes to backless tops or dresses, there have not been any winners. Until now.

Maidenform unveiled the “Breakthrough Backless Bra”, designed by Elaine Cato, the Nashville native who appeared on the ABC show “American Inventor” last June, a reality show for product inventors. While her design for a 6-in-1 convertible bra did not win the grand prize of $1 million (she was a runner-up), she took home an even bigger reward: Maidenform approached her about manufacturing a design for a backless bra.

“The concept of the '6-in-1' was that we tucked the back wings into the sides of the bra,” said Cato. “Basically it was like the standard convertible bra, able to be worn as halter, strapless, etc., but also had pockets to tuck the wing into.”

Cato said she came up with the idea when looking for a bra to wear with a backless pantsuit for a New Year’s Eve party. “But since I had last worn it, bra-less, I had two children, and my cup size had changed.” She couldn’t find a backless bra anywhere, so she sat down at her dining room table to design one herself, taking apart one of her regular bras and to create a new backless version, which she further developed on “American Inventor” as the 6-in-1 bra.

But Cato said that her 6-in-1 bra still was not the perfect version of the bra.

Once she started working with Maidenform, she finally had the resources that she needed in order to perfect the design, she said.

The bra comes in sizes 34B through 38DD; Cato said that it was designed with a full-figured woman in mind.

“The bra allows women with even large busts to flaunt their sexy backs like never before!” said Cato.