S&A unveils multi brand designer outlet

• 
• 

Parent Category: News and Stories

Posted in: Fashion n Modelling on Friday, 19 December 2008 00:00

Published on Monday, 30 November -0001 00:00

Written by Models n Trends

Hits: 1011

Soul & Attire, the hottest fashion label by the designer duo Arjun & Shikha Prakash, is all set to re-write woman’s passion for fashion by foraying into a multi designer brand store at MGF City Square mall, Rajouri Garden.

The multi branded designer outfit will see the best of Indian fashion, recreating the splendour of years gone by, with its rich silks, intense overtones & luscious hues. With the wide range of Indian, Fusion & Western Wear, the collection is exclusively designed for various occasions.

The store will see some of India’s finest fashion talents displaying exquisite Sarees and Tunics with pearls, diamonds, emeralds to add splendour to festive nights out. A candy line with abstract print crepe tube dresses with multicolour embroidery and chips. With lots of backless sexy tunics this is a very fun young line.

Shaded tunics in feminine georgettes, an all-time favourite with S&A, which can be worn in so many ways. The styling ranges from the deeply traditional, evoking the sense of erstwhile grandeur to a more contemporary interpretation for a modern Indian woman.

The beautiful collection was displayed by stunning Sonalika Sahay and gorgeous Mrinalini Tyagi making the clothes look more desirable.

Says Arjun Prakash of S&A, “My collection is for the woman who is a diva, with a hint of sensuality, yet appreciable is her elegance and sophistication. With this collection I have attempted to present the ensemble as an absolute for e.g. with any of the evening wear dresses, you don’t need to accessorize too much, just slip on a great pair of shoes and a clutch and you are good to go!”

Further adds Shikha of S&A, “We have experimented with different embroideries to create varied looks to make every line of the new collection distinctive. A large part of the collection is dresses; empire cuts still rule but have merged into higher waistlines. Gold being the toast of the season is prevalent, whilst other embellishments used are lace trimmings, mirror crystals, hand painted stones and jewels”.

Besides Arjun & Shikha, the pristine store at MGF, showcases magnificent work of the leading designers from the fashion fraternity like Poonam Bhagat, Charu Parashar, Abdul Halder, Neeta Bharghav, Nida Mehmood, Anika Jain, Hemant & Nandita, Raakesh Agarwal, Amit & Megha, Ashish Pandey, Sonia Jaitely, Urvashi Kaur, Jyoti Gupta.

Stylishly designed, chic & contemporary to compliment the grandeur & grace of the Indian woman, S&A is a tribute to unending magic of womanhood.