Nakshatra launches new TVC

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Parent Category: News and Stories

Posted in: Fashion n Modelling on Friday, 26 December 2008 00:00

Published on Monday, 30 November -0001 00:00

Written by Models n Trends

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Nakshatra launched the new advertising campaign with its brand ambassador Katrina Kaif at a star studded event. In the new Nakshatra TVC, the goddess of luck is performing a cosmic ballet and controlling the cosmos.

The choice of Katrina as the Goddess of Luck was a no-brainer, as she has been the lucky mascot of Bollywood, with almost all her films proving successful.

Mehul Choksi, Chairman & MD of Gitanjali Gems believes that Katrina is the perfect representation of the young, trendy and fashionable woman that Nakshatra targets. “Nakshatra is synonymous with trust and purity in a category, which is fraught with questionable practices. It epitomizes the expression of love and affection in a women's life. With the coming together of two of the biggest brands, the end result in the form of a TVC was breathtaking,” added Mr. Choksi.
 
The film is conceptualized and created by Creativeland Asia. Creativeland Asia and Crocodile films put up one of the largest Chroma sets in India and put up a creative team from four different countries (India, UK, Malaysia & Japan) to execute the film.

"The film was quite a challenge considering that we had to deal with one of India's most prestigious brands Nakshatra, one of its brightest stars Katrina and a script that demanded the moon," said Sajan Raj Kurup, Chairman & Chief Creative Officer, Creativeland Asia Network.

The mega production that were involved in the making of the TVC were Creative Direction & Film Production - India, VFX Generation - Malaysia, CG Compositor - Japan, Music composer – London.