Triumph first flagship store in Delhi

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Parent Category: News and Stories

Posted in: Fashion n Modelling on Tuesday, 27 January 2009 00:00

Published on Monday, 30 November -0001 00:00

Written by Models n Trends

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Triumph International India Private Limited, the world’s leading lingerie brand, inaugurated its first flagship store in New Delhi at Connaught Place in New Delhi. Thorsten Allenstein, Managing Director, Triumph International (India and Sri Lanka) inaugurated the store which is Triumph’s third full fledged stand alone store in India.

The Triumph store stocks an exciting range of over 150 internationally available styles. The store will also showcase international styles of Triumph, including the sloggi range. With so many styles to choose from, the store promises an exciting lingerie buying experience for every category of Delhi’s woman shoppers.

Indian women got the initial taste of the world-class ‘lingerie buying experience’ through its recently launched first standalone, flagship store in Mumbai. Ahmedabad was the next city to get a Triumph standalone store and now here in Delhi Triumph is all set to take lingerie buying to the next level for the discerning Delhi elite with its new store.

The uber chic Triumph store spread over an area of almost 2000sqaure feet, including the ground and mezzanine floor, is a statement in international styling. It is not just the first Triumph standalone store in Delhi, but in fact the first of its kind in Connaught Place.

Speaking on the occasion Thorsten Allenstein, remarked, “This is our third stand alone store in India and through this retail expansion, we are now firmly entrenched in the Indian Lingerie market. This stand alone store in Connaught Place will only widen the Triumph range, stocking many Triumph styles that were not available here earlier.”

Triumph has already set up a state of art technology plant in Tamil Nadu. Apart from the three standalone stores already set up in metros, Triumph is looking at reaching its customer through opening more stores in Tier I and Tier II cities also.